Approach and advantage
One brief governs several formats without forcing identical sentences into every channel. A service reply can be direct and reassuring while an ad is concise, with both using the same approved terminology and product facts.
BeginnerInstruction template
Brand Voice Content Engine
Create brand voice content from the tone, vocabulary and product facts your team already approves. This Skill adapts a shared brief into product descriptions, emails, ads, social posts and support replies, helping several contributors write in a recognizable voice without changing the underlying product claims.
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What this Skill does
Brand Voice Content Engine uses a voice guide, approved examples and forbidden terms as the writing brief. The team specifies the audience, channel and task; the Skill then drafts content with the appropriate emphasis while preserving supported product information.
It is useful for new collaborators, campaign adaptations and channels whose copy has started to sound inconsistent. The brand rules must be supplied explicitly, and the resulting drafts are published through your usual tools.
What makes it different
What you can use it for
Compare message angles or adapt an approved product description into email and social copy. The supplied examples give reviewers something concrete to compare against when checking tone, prohibited wording and unsupported claims.
Before you use it
Inputs to prepare
Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Agent and runtime
A model chat is enough to draft from these instructions. Real system access or file changes need separately configured tools.
Scope to confirm
The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.
Install and get started
Use these instructions in a chat, or ask Codex / Claude Code to save them as a personal Skill for repeated tasks.
- Open Codex or Claude Code with local file and terminal access.
- Copy the request below into the app you are using. The assistant will select that app’s installation directory.
- Check the returned path and file checks. Start a new session if needed, then ask the assistant to use the installed Skill.
Set up a personal reusable instruction template for Brand Voice Content Engine in the app I am using.
1. Read the “Collected instruction template” section at https://ecomagenttools.com/skills/brand-voice-content-engine. Use only that complete instruction text, not the page’s reviews, FAQ or installation explanation. If you cannot retrieve the complete text, ask me to paste it; do not guess it or download a same-named third-party package.
2. Show which assumptions, placeholders and access requirements I need to supply. Preserve the collected task instructions. This is a locally adapted template, not an original-author package.
3. If you are Codex or Claude Code with local file access, create a personal Skill named brand-voice-content-engine-local under ~/.agents/skills/brand-voice-content-engine-local/SKILL.md for Codex or ~/.claude/skills/brand-voice-content-engine-local/SKILL.md for Claude Code. Add valid name and description frontmatter if absent; keep the collected instructions in the body and identify the local adaptation. Do not overwrite an existing Skill. If you are in a chat-only app, use these instructions in the current conversation instead and do not claim a local installation.
4. Return the saved path or current-chat setup result and a starter request for this task. List any required tools or data that remain unconfigured. Do not claim account/API access or a completed business workflow just because the template was saved.Collected instruction template
Network-collected; no confirmed author source. The collected text was reviewed, but it has not been linked to a verified original publication. This does not establish that no official package exists; the examples here use only the collected text.
You are the Brand Voice Content Engine for [BRAND NAME]. You have been loaded with:
- Complete brand style guide and tone of voice document
- Target audience personas
- Product catalog with key features and benefits
- Top-performing marketing assets (emails, ads, landing pages)
- Brand vocabulary (approved terms, forbidden terms, preferred phrasing)
YOUR JOB: Generate any content request in perfect brand voice.
CONTENT TYPES YOU HANDLE:
- Product descriptions (short, long, Amazon-style)
- Email campaigns (welcome, promo, post-purchase, win-back)
- Social media posts (Instagram, TikTok, Facebook, LinkedIn)
- Ad copy (Meta, Google, TikTok, Pinterest)
- Landing page copy
- Blog articles
- Customer service scripts
- Press releases
FOR EACH REQUEST:
1. Identify the content type and channel
2. Select the appropriate persona segment
3. Draft in brand voice with correct vocabulary
4. Include channel-specific formatting
5. Suggest 2 A/B test variants (different angles)
6. Score the output: Brand Voice Match (1-10), Conversion Potential (1-10)
TONE RULES:
- [INSERT 5 BRAND VOICE ADJECTIVES]
- Never use: [INSERT FORBIDDEN TERMS]
- Always use: [INSERT PREFERRED PHRASING]
- Sentence length: [SHORT/MEDIUM/LONG]
- Emoji policy: [GUIDELINES]Get started
Starter prompts for the main use cases—copy and use them directly.
01Draft in brand voice
Write the requested asset using approved wording and explain any unresolved brand choices. Use for: Draft in brand voice. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Show prompt and variablesHide prompt and variables
Draft in brand voice
Write the requested asset using approved wording and explain any unresolved brand choices. Use for: Draft in brand voice. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Use the collected instructions above. Task: Write the requested asset using approved wording and explain any unresolved brand choices.. Inputs: [INPUT]. Constraints: [CONSTRAINTS]. Check missing information first. Produce a reviewable result with evidence, assumptions, and next steps. The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.Replace these variables
[INPUT]- Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
[CONSTRAINTS]- Scope, allowed actions, output format, and review requirements.
02Adapt to another channel
Adapt the same message to two channels without changing product facts or offer terms. Use for: Adapt to another channel. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Show prompt and variablesHide prompt and variables
Adapt to another channel
Adapt the same message to two channels without changing product facts or offer terms. Use for: Adapt to another channel. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Use the collected instructions above. Task: Adapt the same message to two channels without changing product facts or offer terms.. Inputs: [INPUT]. Constraints: [CONSTRAINTS]. Check missing information first. Produce a reviewable result with evidence, assumptions, and next steps. The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.Replace these variables
[INPUT]- Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
[CONSTRAINTS]- Scope, allowed actions, output format, and review requirements.
03Compare message angles
Create two testable angles and check each against forbidden terms and the supplied voice guide. Use for: Compare message angles. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Show prompt and variablesHide prompt and variables
Compare message angles
Create two testable angles and check each against forbidden terms and the supplied voice guide. Use for: Compare message angles. Prepare: Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
Use the collected instructions above. Task: Create two testable angles and check each against forbidden terms and the supplied voice guide.. Inputs: [INPUT]. Constraints: [CONSTRAINTS]. Check missing information first. Produce a reviewable result with evidence, assumptions, and next steps. The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.Replace these variables
[INPUT]- Brand guide, audience, verified product facts, approved examples, forbidden terms, and channel constraints.
[CONSTRAINTS]- Scope, allowed actions, output format, and review requirements.
Worked example: Keep product, email and ad copy in one brand voice
HarborMug uses a plain, everyday desk-oriented voice. The task is to adapt shared product facts across channels without turning tone into unsupported product promises.
Steps and prompt
- Prepare the attached business materials, preserving amounts, units, dates and metric definitions.
- Create a coordinated content pack for our product launch using the supplied brand voice and product facts. Write the email, Instagram, TikTok script, blog introduction, product description and FAQ. Keep the same promise across channels while adapting length and CTA; include a brief voice review for the team.
- Submit the exact prompt below. Read the primary deliverable on the right and download all deliverables for the team handoff.
Case input files: business-inputs.zip
Use the brand-voice-content-engine Skill.
Create a coordinated content pack for our product launch using the supplied brand voice and product facts. Write the email, Instagram, TikTok script, blog introduction, product description and FAQ. Keep the same promise across channels while adapting length and CTA; include a brief voice review for the team.
The attached business materials are:
- inputs/brand-context.json
- inputs/requests.json
Deliver a complete result.md report that the operations team can read, plus any finished files needed for this task. Keep supporting calculations and evidence with the deliverables. Write the report in English; use the requested target language for customer-facing copy. The business datasets are fictional examples unless the brief explicitly names a live public website.What the run produced
The primary file produced by this prompt is shown below in its original language.
HarborMug launch content pack
Use Angle A as the coordinated launch set. It leads with the daily pause, then gives shoppers the facts. Angle B leads with practical product details. Both carry the same promise: Make room for your daily pause. Neither uses a discount, deadline, or invented event.
All business inputs and reference assets are synthetic. Scores below are editorial judgments, not measured performance or forecasts.
The customer-facing copy is US English. Each A or B block is a finished alternative; use one alternative per placement. Button and link labels should point to the relevant product, collection, or support destination when implemented. No destination URLs were supplied.
1. Short product description
Family: Product descriptions. Channel: DTC product page. Persona: daily_routine.
A — A moment in the day
Make room for your daily pause.
Meet the blue HarborMug insulated mug. Made from stainless steel, it holds 500ml for your daily drink. $24. Hand-wash only. Do not microwave.
CTA: Shop the blue HarborMug
B — Facts first
500ml. Stainless steel. Blue.
The HarborMug insulated mug is $24. A simple choice for your daily drink. Hand-wash only. Do not microwave.
Make room for your daily pause.
CTA: View HarborMug
2. Welcome email
Family: Email campaigns. Channel: Welcome email. Persona: new_customer.
A — A warm introduction
Subject: Welcome to your daily pause
Preheader: Meet our blue 500ml insulated mug.
Welcome to HarborMug.
A little space for your daily drink. That’s where we start.
Our blue insulated mug holds 500ml and is made from stainless steel. It’s $24. Hand-wash only, and keep it out of the microwave.
Make room for your daily pause.
Button: Meet HarborMug
B — A clear first look
Subject: Meet HarborMug: 500ml, stainless steel
Preheader: A blue insulated mug for $24.
Thanks for stopping by.
Here’s a quick introduction to the HarborMug insulated mug:
- 500ml capacity
- Stainless steel
- Blue
- $24
Hand-wash only. Do not microwave.
Make room for your daily pause.
Button: See the mug
3. Social media
Family: Social media posts. Persona: daily_routine. Instagram is the requested primary social channel; TikTok supplies the additional requested script.
Instagram A — Pause in the routine
Channel: Instagram feed caption.
A little space for your daily drink.
Meet the blue HarborMug insulated mug. 500ml. Stainless steel. $24.
Make room for your daily pause.
CTA: See HarborMug at the link in our bio.
Instagram B — A simple product introduction
Channel: Instagram feed caption.
Blue. Stainless steel. 500ml.
The HarborMug insulated mug is $24. Hand-wash only. Do not microwave.
Make room for your daily pause.
CTA: Find the mug at the link in our bio.
TikTok A — Make space
Channel: TikTok video. Planned length: About 15 seconds; confirm pacing during production.
| Shot | Visual direction | Spoken copy / on-screen text |
|---|---|---|
| 1 | Clear a small space on a table. Set down the blue mug. | Voice: “A little space for your daily drink.” |
| 2 | Show the mug from the side. | Voice: “Meet the HarborMug insulated mug.” Text: “500ml · Stainless steel · $24” |
| 3 | Hold on the mug. | Voice: “Make room for your daily pause.” Text: “See HarborMug at the link in our bio.” |
Caption: The blue HarborMug insulated mug. Hand-wash only. Do not microwave.
TikTok B — Three product facts
Channel: TikTok video. Planned length: About 15 seconds; confirm pacing during production.
| Shot | Visual direction | Spoken copy / on-screen text |
|---|---|---|
| 1 | Show the blue mug on a plain surface. | Voice: “500ml. Stainless steel. Blue.” Match each fact with on-screen text. |
| 2 | Show a close-up of the mug exterior. | Voice: “This is the HarborMug insulated mug. It’s $24.” |
| 3 | Return to the full mug. | Voice: “Make room for your daily pause.” Text: “Explore HarborMug at the link in our bio.” |
Caption: A simple daily drink starts here. Hand-wash only. Do not microwave.
4. Meta ad
Family: Ad copy. Channel: Meta feed ad. Persona: daily_routine.
A — Daily pause
Primary text: A little space for your daily drink. Meet the blue HarborMug insulated mug. 500ml. Stainless steel. $24. Make room for your daily pause.
Headline: Your daily pause, in blue
Description: 500ml insulated mug. $24.
Button: Shop Now
B — Product clarity
Primary text: 500ml. Stainless steel. Blue. The HarborMug insulated mug is $24. Hand-wash only. Do not microwave. Make room for your daily pause.
Headline: Meet the $24 HarborMug
Description: A mug for your daily drink.
Button: Learn More
5. Landing page
Family: Landing page copy. Channel: DTC launch landing page. Persona: new_customer.
A — Pause-led page
Headline: Make room for your daily pause.
Meet the blue HarborMug insulated mug. A little space for your daily drink, in 500ml of stainless steel.
Price: $24
Button: Shop HarborMug
Product details: Blue. 500ml. Stainless steel. Hand-wash only. Do not microwave.
Shipping: US shipping only. Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping is $5 for orders under $50 and free for orders of $50 or more.
Returns: Unused items are eligible for return within 30 days. Final refunds require merchant approval.
B — Product-led page
Headline: Meet your blue 500ml HarborMug.
Stainless steel. Insulated. $24. The HarborMug insulated mug keeps the introduction simple.
Make room for your daily pause.
Button: View the mug
Care: Hand-wash only. Do not microwave.
Shipping: US shipping only. Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping is $5 for orders under $50 and free for orders of $50 or more.
Returns: Unused items are eligible for return within 30 days. Final refunds require merchant approval.
6. Blog introduction
Family: Blog articles. Channel: Brand blog introduction. Persona: daily_routine.
A — A small daily ritual
Title: A little space for your daily drink
A daily pause can be small. A clear spot on the table. A drink you’ve been looking forward to. A moment before the next task.
That’s the idea behind the HarborMug insulated mug. It’s blue, made from stainless steel, and holds 500ml. At $24, it brings a few clear product details to a familiar part of the day.
Make room for your daily pause.
Inline CTA: Meet the blue HarborMug.
B — Know the mug
Title: Meet HarborMug, one detail at a time
What should you know about a mug before you choose it? Start with the basics: capacity, material, price, and care.
The HarborMug insulated mug holds 500ml. It’s made from stainless steel, comes in blue, and costs $24. Hand-wash it, and keep it out of the microwave. Those are the details to keep in mind as you make space for your daily drink.
Make room for your daily pause.
Inline CTA: See HarborMug’s product details.
7. Customer service and FAQ
Family: Customer service scripts. Channel: Help center FAQ and support reply. Persona: new_customer for product and shipping questions; return_customer for returns. These are two alternative complete FAQ sets.
A — Friendly questions
What is HarborMug?
The HarborMug insulated mug is a blue, 500ml stainless steel mug. It costs $24. Make room for your daily pause.
How do I care for it?
Hand-wash only. Do not put it in the microwave.
Where do you ship, and what does it cost?
We ship within the US only. Shipping is $5 for orders under $50. Orders of $50 or more ship free.
When will my order arrive?
We dispatch within 2 business days. Delivery takes 3–5 business days after dispatch.
Can I return it?
Unused items are eligible for return within 30 days. Contact support with your order details and item condition so we can review your request. Final refunds require merchant approval.
How long does it keep a drink hot?
We don’t have a verified heat-retention duration to share.
Support reply — return inquiry:
Thanks for reaching out. Unused items are eligible for return within 30 days. Please share your order details and confirm the item’s condition so we can review your request. Final refunds require merchant approval. We’ll provide the next steps after review.
B — Quick-reference answers
Product and price
Blue HarborMug insulated mug. 500ml. Stainless steel. $24. Make room for your daily pause.
Care
Hand-wash only. Do not microwave.
Shipping area and rates
US only. $5 shipping on orders under $50. Free shipping on orders of $50 or more.
Dispatch and delivery
Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch.
Returns and refunds
Unused items are eligible for return within 30 days. Contact support with your order details and item condition for review. Final refunds require merchant approval.
Heat-retention duration
A verified duration is not available.
Support reply — return inquiry:
We can review your return request. Please send your order details and item condition. Our return policy covers unused items within 30 days. Final refunds require merchant approval. Once reviewed, we’ll share the next steps.
8. Press release copy
Family: Press releases. Channel: Short press announcement. Persona: press.
A — Brand introduction
Headline: HarborMug introduces a mug for the daily pause
HarborMug introduces its blue insulated mug for the US market. The stainless steel mug holds 500ml and is priced at $24.
“Make room for your daily pause.” is the brand’s guiding phrase. The product requires hand-washing and must not be used in a microwave.
US shipping costs $5 on orders under $50 and is free on orders of $50 or more. Orders dispatch within 2 business days, with delivery taking 3–5 business days after dispatch.
Editorial CTA: See the HarborMug product details for specifications and care information.
B — Product announcement
Headline: HarborMug introduces blue 500ml stainless steel insulated mug
The HarborMug insulated mug comes in blue, holds 500ml, and costs $24. The product is intended for the US market and requires hand-washing. It is not microwave safe.
Make room for your daily pause.
Shipping is available within the US only. Orders dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping costs $5 below $50, with free shipping on orders of $50 or more.
Editorial CTA: View the HarborMug product details.
Voice review and test plan
The pack uses warm invitations followed by concrete facts. Sentences stay short. The shared phrase anchors each channel without adding a performance promise. Care and service copy stays direct. There are no emojis, invented endorsements, urgency claims, thermal-duration promises, or environmental or health claims.
The two supplied reference assets informed the restrained rhythm and simple vocabulary. Their designated ranking is not evidence that either proposed angle will perform better.
Scores use a 1–10 scale. Voice measures fit with the five voice adjectives, vocabulary, and sentence style. Conversion estimates clarity, relevance, and strength of the next step. For service and press, conversion means completing the appropriate information-seeking step. The numbers are directional editorial assessments.
| Placement | A angle | A voice | A conversion | B angle | B voice | B conversion |
|---|---|---|---|---|---|---|
| Short product description | Daily pause | 9 | 8 | Product facts | 9 | 8 |
| Welcome email | Warm introduction | 9 | 8 | Clear first look | 9 | 8 |
| Routine moment | 9 | 7 | Simple introduction | 9 | 8 | |
| TikTok | Making space | 9 | 7 | Three facts | 9 | 8 |
| Meta ad | Daily pause | 9 | 8 | Product clarity | 9 | 8 |
| Landing page | Pause-led | 9 | 8 | Product-led | 8 | 8 |
| Blog introduction | Small ritual | 9 | 7 | Choosing with facts | 9 | 8 |
| FAQ and support | Friendly questions | 9 | 9 | Quick reference | 9 | 9 |
| Press announcement | Brand introduction | 9 | 8 | Specifications first | 9 | 9 |
Test A against B within a channel, keeping audience, destination, budget, and placement consistent where possible. These are whole-copy angle tests; they will not isolate the effect of a single sentence. Use product clicks for email and social, purchase conversion for ads and commerce pages, onward product clicks for the blog, and helpfulness or resolved inquiries for FAQ/support. For press, review editor engagement with the product facts. No test has been run and no lift is claimed.
Team checks before use: Confirm each linked destination and the live commerce settings. Keep “insulated,” “500ml,” and “stainless steel” attached to the same product facts. Preserve “Make room for your daily pause.” in promotional copy. Do not add a heat-retention duration or a refund guarantee.
The brief does not specify when the 30-day return window begins, who pays return postage, or a return address. The FAQ therefore gives eligibility and requests review without inventing return logistics. Confirm those details before expanding the return instructions. Delivery wording treats the supplied 3–5 business days as transit time after dispatch; confirm that interpretation before publication.
Supporting claim checks, source mappings, and automated validation are provided in evidence.md and verification.json.
Merchant business data is synthetic. Website observations, when present, come from the public URLs listed in the report.
Risks and operating notes
Known limits
The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.
Evidence and review
Network-collected; no confirmed author source. The collected text was reviewed, but it has not been linked to a verified original publication. This does not establish that no official package exists; the examples here use only the collected text.
Before acting on the result
Use authorized inputs and keep secrets out of prompts. Review customer-facing claims, calculations, code changes, and any proposed external action before applying them.
Frequently asked questions
What does it do, and what is the advantage?
Draft content from a supplied brand guide, product facts, and approved vocabulary. One voice brief can guide product descriptions, emails, ads, social posts, and service replies.
How do I install it and start?
Copy the collected instructions below into a model chat or project instructions. Replace assumed access, default policies, sample numbers, and placeholders with your actual context. Attach a small redacted sample, use a starter prompt, and review the draft before acting.
Which situations is it useful for?
Draft in brand voice; Adapt to another channel; Compare message angles
What limitations should I know?
The template does not learn a brand automatically or connect to publishing tools. Voice and conversion self-scores need human judgment.
What was checked for this page?
Network-collected; no confirmed author source. The collected text was reviewed, but it has not been linked to a verified original publication. This does not establish that no official package exists; the examples here use only the collected text.
Network-collected; original author unavailable.
The complete available Skill content is cataloged and reviewed; public web material does not currently name the original author. Attribution does not affect its directory visibility or content-based recommendation eligibility.
Network-collected; no author source is listed. This label describes attribution only, not capability, visibility, or recommendation eligibility.
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