Omnisend
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data. Prebuilt lifecycle workflows help teams start with common welcome, abandonment, post-purchase, replenishment, and win-back journeys. Segmentation and product personalization use the store behavior and purchase records available through connected commerce data.
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data. Prebuilt lifecycle workflows help teams start with common welcome, abandonment, post-purchase, replenishment, and win-back journeys. Segmentation and product personalization use the store behavior and purchase records available through connected commerce data.
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data.
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- Editorial Score
- 86/100
- Supported Platforms
- Shopify · BigCommerce · WooCommerce
- Freshness
- Reviewed Sep 2026
Capabilities
Omnisend synchronizes ecommerce customers, consent, products, orders, and behavior, then uses that data for email and SMS campaigns, forms, segments, and lifecycle automations such as welcome, cart, checkout, product and browse abandonment, post-purchase, replenishment, and win-back. Its biggest advantage is ecommerce-ready automation: common store events, product blocks, channel coordination, and revenue reporting are designed into the workflow rather than added to a general newsletter tool.
What problem it addresses
Ecommerce teams need to use synchronized store data and consent across email, SMS, push, forms, and lifecycle messages.
How people use it
Email campaigns, SMS, web push, forms, popups, and landing pages are managed from one ecommerce marketing workspace. No-code workflows cover welcome, cart and browse abandonment, post-purchase, replenishment, and win-back journeys. Behavioral and purchase data feed segments, conditional splits, product recommendations, and dynamic content.
A marketer can add new subscribers with a published signup form or start from contacts already stored in Omnisend. Once contact data is available, the team can use the full eligible audience or define a dynamic segment before handing that audience to Campaigns or Automations.
Segmentation is optional in this route. A saved segment updates as contacts meet or stop meeting its filters; publishing a form does not require every subscriber to pass through a segment first.
For a one-time message, the marketer builds and reviews a Campaign, then sends it immediately or schedules it. For event-driven lifecycle messaging, the marketer configures an Automation's triggers, rules, and messages, then publishes and activates it. Either route—and existing activity that only needs analysis—can be opened in Reports to compare results.
After reviewing the relevant date range and campaign, automation, message, or contact results, the operator chooses whether to revise the Campaign, revise the Automation, or keep the current setup. The return arrows show this manual decision; Reports does not automatically rewrite either route.
What each module does and its role
Campaign channels
Email campaigns, SMS, web push, forms, popups, and landing pages are managed from one ecommerce marketing workspace. Teams prepare this customer-facing content and send messages from one workspace while keeping delivery separate for each messaging channel.
Lifecycle workflows
No-code workflows cover welcome, cart and browse abandonment, post-purchase, replenishment, and win-back journeys. Store events and timing rules move each contact into the relevant message sequence without requiring every send to be scheduled manually.
Segments and personalization
Behavioral and purchase data power segments, conditional splits, product recommendations, and dynamic content. Those rules determine which shoppers enter a journey and which product or message variation they receive.
AI assistance
AI tools assist with subject lines, copy, segments, product recommendations, and personalization on higher-tier plans. Teams use these tools to narrow their options and choose which product, keyword, audience, or content item to act on next.
Testing and reporting
A/B testing, frequency controls, campaign and automation reports, and attributed revenue support optimization. Marketers compare variants and send frequency against campaign or journey results before changing the next send.
Ecommerce data sync
Native ecommerce integrations synchronize products, orders, customers, consent, and event triggers. The synchronized records supply the events and fields used by segments, product blocks, and automated journeys.
Commercial plans
Estimated from published pricing rules
Pricing calculator based on Omnisend's official rules
Rebuilt from Omnisend's subscription pricing data and Global SMS rates; SMS eligibility follows Omnisend's 2026 plan policy.
Subscription tax, negotiated plans, and account-specific legacy Standard SMS credits are excluded. Official pricing page
This table reflects the current public pricing information checked on 2026-09-03. Each row keeps the plan's documented allowances, capabilities and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Omnisend public plans
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Free | For testing email marketing with a small contact list. Included plan entitlements
| $0/month |
| Standard | For growing teams focused on email volume. Included plan entitlements
| Captured three-month promotional price: $11.20/month |
| Pro | For high-volume senders adding SMS and advanced AI personalization. Included plan entitlements
Optional add-ons
| Captured three-month promotional price: $41.30/month |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Klaviyo AI | Klaviyo AI: B2C CRM for ecommerce marketing, service, analytics, and customer-data activation. Omnisend: Ecommerce email, SMS, push, and lifecycle automation with contact-based pricing. | Up to 250 active profiles and 500 emails/month |
| Mailchimp | Mailchimp: Broad small-business marketing suite with email, journeys, audiences, and commerce integrations. Omnisend: Ecommerce email, SMS, push, and lifecycle automation with contact-based pricing. | 250 contacts, 500 sends/month, 250 sends/day |
| Google Performance Max | Google Performance Max: AI-driven cross-channel campaigns that maximize conversions across Google's entire ad network. Omnisend: Ecommerce email, SMS, push, and lifecycle automation with contact-based pricing. | Free to use; ad-spend based |
| Meta Advantage+ | Meta Advantage+: AI-driven campaign automation that finds buyers across Facebook and Instagram with minimal manual setup. Omnisend: Ecommerce email, SMS, push, and lifecycle automation with contact-based pricing. | Free to use; ad-spend based |
| Pacvue | Pacvue: Commerce media operating system for connected advertising, commerce signals, and governed AI execution. Omnisend: Ecommerce email, SMS, push, and lifecycle automation with contact-based pricing. | Public standard price not published |
Frequently asked questions
How does Omnisend fit into an ecommerce workflow?
The merchant synchronizes products, orders, customers, consent, and events, then builds segments, campaigns, forms, or no-code journeys for welcome, abandonment, post-purchase, replenishment, and win-back messages. Reports connect sends and automations to the commerce events supplied by the store integration.
How is Omnisend priced?
The public pricing references shown here are: Free — 250 contacts and 500 emails/month; Standard — from $16/month and 12 emails per billable contact; Pro — from $59/month, unlimited email, and separately charged SMS. The reconstructed calculator above applies the vendor's captured public input and entitlement rules.
What is the main Omnisend boundary to check?
Billable contacts, email-send volume, and SMS usage are separate limits. To send text messages to new subscribers, merchants need Pro and separately billed SMS usage.
Native connections
Sync PNG designs from one top-level Canva folder into Omnisend automatically or on demand, then use them in campaigns and automations.
Omnisend: Integrate CanvaSend new-chat events and conversation-created, conversation-moved, and conversation-assigned events to Omnisend through Help Scout webhooks to trigger follow-up email or SMS workflows; historical conversations are not imported.
Omnisend: Integrate Help ScoutSend each new Shopify review's title, body, rating, and product name to Omnisend for segmentation, automation, and campaign personalisation; old and imported reviews do not sync.
Omnisend: Integrate Judge.mePass new Loox review and review-request events into Omnisend to automate review requests, thank-you messages, rating-based segments, and low-rating follow-up.
Omnisend: Integrate LooxEmbed an activated Nosto personalized-email widget in Omnisend campaigns or automations using the documented contact-email variable and HTML block.
Omnisend: Integrate NostoSend review events, review-request events for fulfilled orders, and cancellation events, plus rating and reviewer attributes, into Omnisend custom events and contacts for review requests, thank-you messages, and follow-up campaigns.
Omnisend: Integrate OkendoCreate Gorgias tickets from US SMS replies, send one agent reply back through Omnisend, and sync Gorgias tags and satisfaction scores every three hours; non-US SMS is unsupported.
Omnisend: Integrate GorgiasSend email addresses, phone numbers, names, and channel-subscription details collected with consent through Rep AI's Subscribe & Get a Discount flow into selected Omnisend email or SMS lists.
Omnisend: Integrate Rep AIAdd consented email addresses collected through a Tidio pre-chat survey, manual status change, or chatbot subscription node to Omnisend as email subscribers.
Omnisend: Integrate TidioSend new review events, latest rating, loyalty points, tiers, and referral properties into Omnisend for segments and automated follow-up; the reviews integration requires Stamped Business or higher.
Stamped: Omnisend integrationLog new Yotpo review content, score, and product context in Omnisend in real time for review requests, segmentation, personalised campaigns, and low-score follow-up; historical reviews do not sync.
Omnisend: Integrate Yotpo Product ReviewsSources
- Omnisend official product page
- G2 product-scoped review collection
- Capterra product-scoped review collection
- Shopify App Store product-scoped review collection
- Trustpilot product-scoped review collection
- Omnisend official pricing calculator source
- Omnisend automation guides
- Shopify segment sync
- Omnisend features
- Create and send email campaigns
- Set up Automation workflow settings
- Create multi-step signup forms
- Create and use segments
- Track marketing performance with Reports
User reviews
3,170 reviewsChecked Sep 3, 2026
Shopify App Store listing: Omnisend Email Marketing & SMS. These reviews cover this app listing, not every product surface from the vendor.
Omnisend has helped me grab more than 1/3 of my revenue. That's not a small amount. Recapture and the automations is AWESOME and the data is fantastic. Love this tool. I recommend it for all of my ecommerce clients.
So easy to use, and I love their templates. I have zero previous experience with email marketing, but I didn't really need it. And the price is right, too -- free, while I grow my list, then very reasonable as I grow.
Omnisend
Content checked:
We've been using Omnisend for years and can't recommend it enough! Their platform is user friendly with plenty of design capabilities. Their customer service team is amazing as well.