Marketing & Acquisition AI

Omnisend: ecommerce email and SMS marketing

Omnisend is an email and SMS marketing tool that helps online stores follow up with shoppers after signup, an abandoned checkout, or a purchase. Teams connect their store, choose who should receive a message, and set when it should be sent. Ready-made workflows cover welcome messages, cart reminders, post-purchase follow-ups, replenishment reminders, and win-back campaigns.

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Shopify · BigCommerce · WooCommerce
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Updated Nov 1, 2026
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Omnisend features and workflows

Omnisend turns store activity into two kinds of marketing work: scheduled campaigns for an audience and automated messages for an individual shopper. Marketers build signup forms, group contacts by purchases or message activity, and add store products to emails. In automations, events such as signup, cart activity or an order start a sequence; delays, conditions and purchase exits decide which message follows. Reports show who entered, received, skipped or left the sequence, so the team can change a specific message or rule.

Omnisend use cases

A new subscriber, a shopper who has started checkout and a repeat customer need different follow-ups. Omnisend lets the team use signup, cart and purchase records to choose the audience, message content and timing, while keeping email, SMS and browser-push subscription status separate.

How Omnisend works

Campaigns is the workspace for building a message, selecting or excluding segments, and sending now or later. Automations uses a visual sequence of triggers, delays, message blocks and conditional splits for recurring follow-ups. Audience stores contact profiles and dynamic segments; Forms collects signups and preferences, and Reports shows delivery, engagement and attributed sales for the published messages.

Build a usable marketing audience

A signup form can collect an email address first, then a phone number or product preference; existing contacts can also be used. The marketer sends to the eligible audience directly or saves filters such as purchase history and email engagement as a dynamic segment. That audience can then receive a scheduled campaign or qualify for an automation.

A segment stores selection rules, not a fixed copy of contacts: membership changes when the underlying data changes. A campaign can exclude a segment such as recent purchasers, and exclusion takes priority over inclusion. Email campaigns still require email subscription, even when a non-subscribed contact matches the segment.

Build a usable marketing audienceA signup form can collect an email address first, then a phone number or product preference; existing contacts can also be used. The marketer sends to the eligible audience directly or saves filters such as purchase history and email engagement as a dynamic segment. That audience can then receive a scheduled campaign or qualify for an automation. A segment stores selection rules, not a fixed copy of contacts: membership changes when the underlying data changes. A campaign can exclude a segment such as recent purchasers, and exclusion takes priority over inclusion. Email campaigns still require email subscription, even when a non-subscribed contact matches the segment.YesNoYesNoPrepare a marketing audienceNeed new subscribers?Create and publish a signup formUse existing contactsContact data is availableNeed rule-based targeting?Set filters and save a segmentAudience is ready for messagingContinue to Campaign orAutomationBuild a usable marketing audienceA signup form can collect an email address first, then a phone number or product preference; existing contacts can also be used. The marketer sends to the eligible audience directly or saves filters such as purchase history and email engagement as a dynamic segment. That audience can then receive a scheduled campaign or qualify for an automation. A segment stores selection rules, not a fixed copy of contacts: membership changes when the underlying data changes. A campaign can exclude a segment such as recent purchasers, and exclusion takes priority over inclusion. Email campaigns still require email subscription, even when a non-subscribed contact matches the segment.YesNoYesNoPrepare a marketingaudienceNeed newsubscribers?Create andpublish asignup formUse existingcontactsContact data is availableNeed rule-basedtargeting?Set filters and save asegmentAudience is ready formessagingContinue to Campaign orAutomation
Reach customers and improve the next run

For a product launch or promotion, the marketer builds a Campaign, selects its audience, reviews the message and sends or schedules it. For recurring follow-up, an Automation starts from an event such as signup or checkout, then applies delays, conditions and message blocks. The Reports section shows delivery, clicks and attributed sales for the sent campaign or active workflow.

When a workflow sends fewer messages than expected, the operator can inspect entered, exited and skipped contacts, then open the affected message block. Trigger settings explain entry filters and re-entry frequency; channel settings explain whether a contact can receive that message. The team edits that rule, delay or content and publishes the change, while campaign results guide the next campaign’s audience or message.

Reach customers and improve the next runFor a product launch or promotion, the marketer builds a Campaign, selects its audience, reviews the message and sends or schedules it. For recurring follow-up, an Automation starts from an event such as signup or checkout, then applies delays, conditions and message blocks. The Reports section shows delivery, clicks and attributed sales for the sent campaign or active workflow. When a workflow sends fewer messages than expected, the operator can inspect entered, exited and skipped contacts, then open the affected message block. Trigger settings explain entry filters and re-entry frequency; channel settings explain whether a contact can receive that message. The team edits that rule, delay or content and publishes the change, while campaign results guide the next campaign’s audience or message.One-time sendEvent-drivenReview existing activityManually revise CampaignManually revise AutomationNo changeStart a messaging taskHow should the workstart?Build and review a CampaignConfigure Automation triggers,rules, and messagesSend now or schedulePublish changes and activateOpen Reports and compare resultsWhat should the operatoradjust?Keep the current setupReach customers and improve the next runFor a product launch or promotion, the marketer builds a Campaign, selects its audience, reviews the message and sends or schedules it. For recurring follow-up, an Automation starts from an event such as signup or checkout, then applies delays, conditions and message blocks. The Reports section shows delivery, clicks and attributed sales for the sent campaign or active workflow. When a workflow sends fewer messages than expected, the operator can inspect entered, exited and skipped contacts, then open the affected message block. Trigger settings explain entry filters and re-entry frequency; channel settings explain whether a contact can receive that message. The team edits that rule, delay or content and publishes the change, while campaign results guide the next campaign’s audience or message.One-time sendEvent-drivenReview existing activityManually revise CampaignManually revise AutomationNo changeStart a messaging taskHow should thework start?Build andreview aCampaignConfigure Automationtriggers, rules,and messagesSend now orschedulePublishchanges andactivateOpen Reports and compareresultsWhat should theoperator adjust?Keep the current setup

What each module does and its role

Campaigns handles a scheduled send to an audience; Automations follows individual contacts after an event. Segment rules determine who qualifies, product content personalizes the message, and Reports shows the resulting contact and message activity.

Campaign channels

Marketers build an email with product and content blocks, choose all email subscribers or selected segments, and send it now or schedule it. Excluded segments take priority, so a discount campaign can omit recent purchasers even if they belong to the target audience. Popups, embedded forms and landing pages collect email, phone numbers and preferences for later targeting. SMS and browser push use their own subscription status and channel settings.

Lifecycle workflows

Automations starts a message sequence when a shopper subscribes, adds a product to the cart, starts checkout or places an order. The marketer chooses delays, messages and splits, then sets when the contact should leave or may enter again. The abandoned-cart preset exits when checkout starts or an order is placed; abandoned checkout exits on an order. Welcome, post-purchase, replenishment and win-back presets support other stages of the same customer relationship.

Segments and personalization

Audience segments combine rules such as products ordered, order count or value, email clicks and contact properties. Saving the rules creates a group that updates as contacts qualify or stop qualifying; campaigns can include or exclude it, and automations can use it for entry or branching. Lifecycle groups use purchase recency, frequency and average order value to identify recent, loyal or at-risk customers. Product recommendations can show recently viewed products or items similar to past purchases inside an email.

Omnisend Agent

Omnisend Agent turns campaign context into subject-line and preheader suggestions that the marketer selects or edits. In Audience, a plain-language request becomes segment rules with a preview of matching contacts. The email builder can also insert recipient-specific product recommendations, and supported Agent tools generate signup forms or answer questions about reports. Availability varies by feature: subject and segment assistance is available on Free, while form generation and reporting analysis require paid access.

Testing and reporting

Campaign and automation reports separate sending, engagement and attributed sales. An automation report shows contacts who entered, completed, exited or remain in the flow, while each message block shows sends, clicks, sales and skipped recipients. The marketer can trace a skipped message to its channel eligibility or inspect the trigger before changing the relevant audience rule, delay or message. A/B splits distribute contacts between variants to compare subject lines, content or timing.

Ecommerce data sync

The Shopify connection brings contacts, products and orders into Omnisend, supplying purchase history for segments and products for message content. Email and SMS subscription status remain separate from having a customer record: a purchase without marketing opt-in creates a non-subscribed contact. Browser activity is tracked separately and must be linked to an identified visitor before it can drive that contact’s browsing follow-up. Other store platforms expose their own supported events and fields.

Omnisend pricing and plans

View official pricing details

Estimated from published pricing rules

Pricing calculator based on Omnisend's official rules

Rebuilt from Omnisend's subscription pricing data and Global SMS rates; SMS eligibility follows Omnisend's 2026 plan policy.

Use the account’s Total billable contacts. This can include non-subscribed contacts and is different from marketing consent.

SMS eligibility: The current Standard plan does not support SMS. Legacy eligibility requires an active SMS subscription from before May 4, 2026, that still qualifies. An earlier account creation date alone does not qualify. Official policy

For current plans. The 30% offer applies once to a first paid purchase with three months prepaid; later cycles use the regular price. SMS is billed separately. Actual billing is in USD; other currencies are estimates. Tax, custom quotes, and account-specific legacy plans are excluded. Official pricing page

Email subscription prices depend on billable contacts. Current Free and Standard plans do not include SMS access; current Pro requires a separate SMS Credits Subscription. The prices below distinguish regular monthly charges from the one-time offer for a first paid purchase.

Omnisend public plans

At 500 billable contacts, Standard costs USD 16 per month and Pro starts at USD 59 with capacity for 2,500 contacts. At 2,500 contacts, Standard costs USD 44 and Pro still costs USD 59. All amounts exclude tax; SMS credit purchases are additional.

Product or sales surfaceScopePublic price and status
Free

Build signup forms, send email campaigns and run welcome or checkout-recovery automations for a small sending audience. This is an ongoing free plan: contacts can be uploaded beyond 250, but emails can reach no more than 250 unique contacts per month.

Included plan entitlements
  • 500 emails per month
  • Email reach: 250 unique contacts per month
  • 500 browser push notifications per month
  • Forms, email campaigns, and automation workflows
USD 0/month; no card required
Standard

This plan is suitable for an email-focused store team running scheduled promotions alongside welcome, checkout-recovery and post-purchase automations. Customer segments determine who receives each campaign; store events start the automated follow-ups. The monthly email allowance is 12 times the selected contact tier, with unlimited browser push notifications; current Standard does not offer SMS.

Included plan entitlements
  • 6,000 emails/month at 500 contacts; 30,000 at 2,500 contacts
  • Unlimited browser push notifications
  • Email campaigns and automation workflows
500-contact tier: USD 16/month; first three months prepaid at USD 33.60 total (USD 11.20/month equivalent)2,500-contact tier: USD 44/month; first three months prepaid at USD 92.40 total (USD 30.80/month equivalent)
Pro

Includes personalized product recommendations in campaigns and automated emails, using the connected store’s product and customer activity data to show recently viewed items or products similar to past purchases. The minimum paid capacity is 2,500 contacts, even when the store needs only 500. Email is advertised as unlimited, subject to a fair-use limit of up to 60 times the contact list. SMS campaigns and automation messages require a separate SMS Credits Subscription.

Included plan entitlements
  • Minimum capacity of 2,500 contacts
  • Email sends subject to the fair-use policy
  • Unlimited browser push notifications
  • AI-powered personalization
Optional add-ons
  • SMS Credits Subscription; current Pro includes no free SMS credits
USD 59/month whether the store needs capacity for 500 or 2,500 contactsFirst paid purchase: USD 123.90 prepaid for three months (USD 41.30/month equivalent), then the regular monthly price

Omnisend alternatives compared

These tools overlap in email campaigns and automated follow-ups. The buying differences are the customer-data or service work needed alongside messaging, the store events available to each flow, and whether email cost follows contacts or sending volume.

ProductProduct scopeBest-fit scenarios and implementation responsibilitiesPricing and billing
OmnisendCurrent productOmnisend is an email and SMS marketing tool that helps online stores follow up with shoppers after signup, an abandoned checkout, or a purchase.

Best fitOmnisend connects ecommerce events to message sequences: a checkout can start reminders, an order can stop them, and store products can appear in the email. Klaviyo extends the buying decision to separate service and analytics products; Mailchimp combines audience marketing with its own automation flows, while Brevo changes the email budget comparison toward sending volume.

ImplementationThe team connects store data, prepares signup and channel-consent collection, and configures trigger events, delays, exits and messages. On Shopify, native abandoned-cart reminders must be disabled separately if Omnisend replaces them. Current SMS access requires Pro and a separate credits subscription; eligible legacy accounts retain their own terms.

See the pricing calculator or pricing information above
KlaviyoKlaviyo is a B2C CRM with ecommerce messaging, customer-service tools and analytics organized as distinct product areas.

Best fitKlaviyo Marketing overlaps with Omnisend’s campaigns, segments and automated messages. The broader comparison matters when the same customer record is also needed for Klaviyo’s service or analytics products, which have their own purchase scope.

ImplementationThe team connects store and customer records, then rebuilds the required segments, flows and templates. Choosing Service or Analytics also requires configuring those products; a Marketing subscription alone should not be treated as the whole suite.

Official product and workflow ↗

Marketing pricing varies by conditions such as active profiles and messages; other product areas may be priced separately. Use the official calculator to verify pricing for your actual scale.

Official pricing and purchase scope ↗
MailchimpA multichannel marketing platform covering email, marketing automation, audience management, and optional SMS on paid plans.

Best fitMailchimp is a direct option for email campaigns and event-driven marketing flows. A team already using its audiences and templates can build from those records; moving from Omnisend means rebuilding the store-event paths and message content in Mailchimp’s flow builder. SMS eligibility and credits require a separate comparison, including Omnisend’s current Pro requirement.

ImplementationThe team maps imported contacts and their subscription status, connects the store, and recreates the chosen flow triggers, branches and templates. SMS requires its own application and channel setup.

Official product and workflow ↗

Email plans vary by contact count, send volume, and tier; SMS is an add-on to paid plans and requires purchasing credits.

Official pricing and purchase scope ↗
BrevoA Marketing Platform centered on email, SMS, and automation.

Best fitBrevo is an alternative for email, SMS and automated follow-ups when sending volume is a major budget input. Compare the monthly campaign and automation sends against its email allowance, while Omnisend’s subscription tier follows billable contacts. SMS remains separately funded in both comparisons; equal contact counts alone do not establish an equal bill.

ImplementationThe team connects the customer and order data used by its messages, recreates campaigns and automation rules, and funds SMS credits separately. The needed store events must be available through the selected connection.

Official product and workflow ↗

Email plans and SMS credits are separate; SMS credit costs vary by conditions such as destination.

Official pricing and purchase scope ↗

Selection advice

Use store events to decide who receives the next message

Omnisend is useful when welcome, checkout recovery and post-purchase messages need different triggers and product content. A campaign targets an audience at a chosen time; an automation follows a contact after an event. For checkout recovery, the relevant setup is the checkout event, its product data, message delays and an order-placed exit condition. The account’s Total billable contacts determines the contact tier, while email and SMS permissions determine who can receive each channel’s messages.

Comparing send capacity for frequent emails

At 2,500 billable contacts, Standard costs USD 44 per month and allows 30,000 emails; Pro costs USD 59 and offers unlimited email subject to its fair-use policy. Compare the planned sending frequency with these limits. Use regular prices for the ongoing budget and treat the first three months’ discount as temporary.

Comparing SMS costs by destination and message type

Current Pro requires a separately paid SMS credits subscription. Add the credit purchase payment to the software cost; campaign usage then draws down that balance, so it is not charged a second time in the estimate. Destination, SMS or MMS, and the number of message segments affect consumption. Existing Free or Standard accounts should check legacy SMS eligibility before changing their subscription.

Omnisend third-party integrations

Canva Magic StudioCanva designs → Omnisend Image Library

Sync PNG designs from one top-level Canva folder into Omnisend automatically or on demand, then use them in campaigns and automations.

Omnisend: Integrate Canva
Help ScoutHelp Scout chat and conversation events → Omnisend workflows

Send new-chat events and conversation-created, conversation-moved, and conversation-assigned events to Omnisend through Help Scout webhooks to trigger follow-up email or SMS workflows; historical conversations are not imported.

Omnisend: Integrate Help Scout
Judge.meNew Judge.me reviews → Omnisend contact fields

Send each new Shopify review's title, body, rating, and product name to Omnisend for segmentation, automation, and campaign personalisation; old and imported reviews do not sync.

Omnisend: Integrate Judge.me
LooxLoox review events → Omnisend custom events

Pass new Loox review and review-request events into Omnisend to automate review requests, thank-you messages, rating-based segments, and low-rating follow-up.

Omnisend: Integrate Loox
NostoNosto personalized product widget → Omnisend email

Embed an activated Nosto personalized-email widget in Omnisend campaigns or automations using the documented contact-email variable and HTML block.

Omnisend: Integrate Nosto
OkendoOkendo review and request events → Omnisend

Send review events, review-request events for fulfilled orders, and cancellation events, plus rating and reviewer attributes, into Omnisend custom events and contacts for review requests, thank-you messages, and follow-up campaigns.

Omnisend: Integrate Okendo
GorgiasOmnisend US SMS ↔ Gorgias tickets

Create Gorgias tickets from US SMS replies, send one agent reply back through Omnisend, and sync Gorgias tags and satisfaction scores every three hours; non-US SMS is unsupported.

Omnisend: Integrate Gorgias
Rep AIRep AI captured contacts → Omnisend lists

Send email addresses, phone numbers, names, and channel-subscription details collected with consent through Rep AI's Subscribe & Get a Discount flow into selected Omnisend email or SMS lists.

Omnisend: Integrate Rep AI
TidioTidio consented email subscribers → Omnisend

Add consented email addresses collected through a Tidio pre-chat survey, manual status change, or chatbot subscription node to Omnisend as email subscribers.

Omnisend: Integrate Tidio
StampedStamped reviews and loyalty events → Omnisend

Send new review events, latest rating, loyalty points, tiers, and referral properties into Omnisend for segments and automated follow-up; the reviews integration requires Stamped Business or higher.

Stamped: Omnisend integration
Yotpo ReviewsNew Yotpo reviews → Omnisend events and properties

Log new Yotpo review content, score, and product context in Omnisend in real time for review requests, segmentation, personalised campaigns, and low-score follow-up; historical reviews do not sync.

Omnisend: Integrate Yotpo Product Reviews

Omnisend FAQs

Contact billing, marketing permission and automation entry are separate rules in Omnisend. A customer can count toward the bill or match a segment without qualifying for a particular marketing message.

Which contacts count toward the Omnisend bill?

Billable contacts can include subscribed and non-subscribed contacts; unsubscribed contacts are excluded. This count is different from the audience allowed to receive marketing messages. Use Total billable contacts in the account for budgeting, and check email and SMS consent separately before sending.

Is Free a trial of Standard or Pro?

Free is an ongoing plan with no expiry or card requirement. It allows 500 emails to up to 250 unique contacts and 500 browser push notifications each month. It is separate from the 30% first-purchase discount, which requires a three-month prepayment. A separate Standard or Pro trial is not confirmed by the current public offer.

Can an older Free or Standard account still send SMS?

Some can: the account must have had an active SMS subscription before May 4, 2026, and still retain an eligible legacy setup. An old account alone is not enough. After cancellation, Free and Standard cannot restart that SMS subscription; a plan change moves the account to current rules. Check the account before changing an existing subscription.

What would 1,000 US SMS messages cost with Pro?

For 1,000 recipients receiving one GSM-7 segment each, the rate with a USD 10 SMS subscription is USD 0.009 per segment: USD 9 is consumed and USD 1 remains. At the minimum Pro price, the regular cash outlay is USD 59 + USD 10 = USD 69, not USD 68. With the first-purchase offer, the initial outlay is USD 123.90 for three months of Pro plus USD 10 for the first SMS cycle, or USD 133.90 before tax. Longer or Unicode messages can use multiple segments; destination and subscription amount change the rate. Unused credits expire after 60 days.

Does Omnisend support include someone to run campaigns?

All plans include 24/7 product support, including Chinese support. Standard and Pro customers spending at least USD 400 per month can receive Account Expert guidance on setup and ongoing use. Campaign production and day-to-day management are a separate service: the Hire a Partner directory connects stores with independent agencies or freelancers, with scope and fees agreed separately.

What is the difference between abandoned cart and abandoned checkout?

Abandoned Cart starts after an identified shopper adds products to the cart, and exits when checkout starts or an order is placed. Abandoned Checkout starts when checkout begins and exits when an order is placed. These flows capture activity after activation; they do not replay earlier abandonments. On Shopify and BigCommerce, native abandoned-cart reminders need to be disabled separately to avoid duplicate messages.

Why can a contact enter a segment but receive no campaign?

A segment can contain subscribed, non-subscribed and unsubscribed contacts, but email campaigns only send to email subscribers. A contact in both an included and excluded segment is excluded. In automations, the contact must also pass the trigger, audience and frequency rules; message blocks can skip contacts who are not eligible for that channel. The trigger preview and Contact Activity report show where this happened.

Does a synced Shopify customer automatically have browsing history in Omnisend?

No. Customer and order synchronization is separate from browser activity tracking. Future activity must be linked to an identified visitor, for example after an Omnisend form submission or an email-link click. Shopify 2.0 also needs the Omnisend app embed enabled. A customer profile can therefore contain purchases without showing that customer’s page views.

Sources

Omnisend’s help guides document campaign audiences, automation events, Shopify data sync and report fields. Its pricing and billing pages define contact allowances, current and legacy SMS access, and SMS credits.

User reviews

Customers describe store setup, campaign building and support in the reviews below. Reviews from the Shopify App Store concern Omnisend’s Shopify app; other platforms identify the reviewed product on their own listing.

3,198 reviewsChecked Oct 31, 2026

Shopify App Store listing: Omnisend Email Marketing & SMS. These reviews cover this app listing, not every product surface from the vendor.

StreamSmileUnited States

OUTSTANDING SUPPORT TEAM. I had issues with domain authentication and to sync my store. The support stuff was very helpful and actually helped me fix the issues rather than just giving me a help page link. I was ready to send emails in just 1 hour with their help. Props to Isabella for the great customer support.

Sanher ParisFrance

Very user friendly

Out West ChicUnited States

Omnisend is easy to use and isn't so expensive. I would recommend it for more options than shopify email.

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Original pageOmnisend official website