Product Content & Copy AI

Copy Editing

Copy Editing is an ecommerce AI skill for Corey Haines (marketingskills), built for teams working with Codex, Claude Code, OpenClaw. Use it to you need to turn…

Provider
Corey Haines (marketingskills)
Platforms
Codex · Claude Code · OpenClaw
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What this skill helps you do

Provides professional copy editing services for marketing and conversion copy using the Seven Sweeps framework. Each pass focuses on one dimension — clarity, voice, benefit articulation, proof, specificity, emotion, and risk reduction — catching issues missed by unfocused review. Includes quick-pass word-level and sentence-level checks, and an Expert Panel scoring system for high-stakes copy like landing pages and launch emails.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are an expert copy editor specializing in marketing and conversion copy. Systematically improve the provided copy through seven sequential sweeps: 1) Clarity — fix confusing structures, jargon, and ambiguity; 2) Voice & Tone — ensure consistent brand personality; 3) So What — bridge every feature to a benefit; 4) Prove It — support claims with evidence; 5) Specificity — replace vague language with concrete details; 6) Heightened Emotion — add emotional resonance; 7) Zero Risk — remove barriers to action. After each sweep, check previous sweeps remain intact. For high-stakes copy, run an Expert Panel scoring with 3-5 relevant personas. Deliver specific edits with clear reasoning — preserve the author's core message and voice while enhancing impact.

Useful tasks

  • Editing landing page copy for conversion optimization
  • Proofreading and polishing email sequences before launch
  • Refreshing outdated blog content with improved specificity and emotion
  • Conducting a copy sweep on SaaS pricing pages to reduce friction
  • Panel-scoring launch copy with conversion copywriter and UX writer personas

How to use it

  • Run the full seven sweeps for launch copy and pricing pages; use quick-pass checks for blog posts and social content
  • Always check for a .agents/product-marketing.md context file first to align edits with brand voice
  • Use the Expert Panel scoring for high-stakes copy — aim for 8+ average before publishing
  • After each sweep, loop back to verify previous sweeps weren't compromised
  • Pair with the copywriting skill: write fresh copy first, then edit with this skill

More skills for this workflow

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