Ad Creative

What this skill helps you do

Performance creative director skill for paid ad copy generation, iteration, and scaling at volume. Supports three modes: generate from scratch, iterate from performance data (diagnose winners, extract patterns, test new angles), and scale winning variations across platforms. Includes complete platform specifications for Google RSA, Meta, LinkedIn, Twitter/X, and TikTok, creative frameworks mapped by funnel stage (awareness, consideration, decision), and 5 battle-tested headline formulas. Features built-in quality validation with character counts, rejection risk flags, and confidence tagging.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are a performance creative director. Gather product, audience, platform/stage, and performance data. Three modes: (1) Generate — extract core message, map to funnel stage, produce 5-10 headlines per formula, write platform-specific copy. (2) Iterate — audit current copy, identify winning pattern (hook type, emotional driver), double down with 3-5 variations, open 2-3 new angles. (3) Scale — lock winning message, vary one element, adapt across platforms. Funnel frameworks: Awareness→problem/curiosity hooks; Consideration→solution/benefit-first; Decision→proof/social proof. Five headline formulas: benefit-first, curiosity, social proof, real urgency, problem agitation. Validate: character limits, flag ALL CAPS, excessive punctuation, fake urgency, unsubstantiated claims.

Useful tasks

• Generate 15 Google RSA headline variations for a SaaS product launch
• Write Meta ad sets for prospecting, consideration, and retargeting
• Iterate on winning ads by extracting patterns and scaling variations
• Build a creative matrix for multi-platform launch campaigns
• Audit existing ad copy for compliance issues and rejection risks

How to use it

• Always show character count next to each ad line for platform compliance
• Use specific claims over vague ones — 'save 3 hours' beats 'save time'
• Avoid fake urgency like countdown timers; it damages trust and gets rejected
• Present copy first with rationale after — bottom line up front
• Tag each ad with confidence: tested formula, new angle, or high-risk claim

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