入门指令模板

品牌声音内容引擎

Q: 如何安装和开始使用？

将下方收录指令复制到模型对话或项目指令中。 按实际情况替换假定的系统权限、默认政策、样例数字和占位符。 附上一份小型脱敏样本，使用下方示例提问，实际采用前检查草稿。

这项品牌语气文案 Skill 会依据团队已认可的品牌语气、用词和商品事实，将同一份简报改写为商品介绍、邮件、广告、社交内容及客服回复。它帮助多人协作时保持可辨识的品牌表达，同时不改变原有产品主张。

这项品牌语气文案 Skill 会依据团队已认可的品牌语气、用词和商品事实，将同一份简报改写为商品介绍、邮件、广告、社交内容及客服回复。

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开始使用实际使用案例收录的指令模板原始链接：暂未找到公开来源

这个 Skill 是做什么的

Brand Voice Content Engine 将品牌语气规范、认可的文案示例和禁用词作为写作依据。团队说明目标顾客、渠道及任务后，它会调整内容重点和表达长度，同时保留已确认的商品信息。

它适合新成员参与写作、同一活动跨渠道改稿，或整理风格不一致的旧内容。品牌规则需要明确提供，产出的草稿再通过现有渠道审核和发布。

它有什么特色

方法与优势

同一套规范可以指导多种内容，而不要求各渠道使用完全相同的句子。客服回复可以直接、耐心，广告可以更简短；两者仍使用一致的产品称呼和事实。

适用任务

可比较不同沟通角度，也可把已认可的商品介绍改成邮件或社交文案。审核者能对照品牌示例检查语气、禁用表达和未经支持的功能承诺，让修改意见更具体。

使用前的特殊要求

需要准备的输入

品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。

Agent 与运行环境

可先在模型对话中用这些指令起草。真实系统访问或文件修改需另行配置工具。

需确认的适用边界

模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

安装与开始使用

可直接在聊天中使用这些指令，也可让 Codex / Claude Code 保存为个人 Skill，方便重复处理同类任务。

打开能访问本机文件和终端的 Codex 或 Claude Code。
复制下方指令发给正在使用的应用，由助手选择该应用的安装目录。
查看返回的安装路径和文件检查结果；需要时新建会话，再要求助手使用已安装的 Skill。

请在我正在使用的应用中，将「Brand Voice Content Engine」设置为可重复使用的个人指令模板。

1. 阅读 https://ecomagenttools.com/skills/brand-voice-content-engine 页面的“收录的指令模板”部分，只使用其中完整指令，不要把评论、FAQ 或安装说明当成 Skill 正文。无法取得完整文本时，请让我粘贴，不要猜测内容或安装其他同名第三方包。
2. 列出需要我补充的假设、占位符和访问条件，保留收录指令的任务内容。这是本地适配模板，不是原作者发布包。
3. 如果你是能访问本机文件的 Codex 或 Claude Code，创建名为 brand-voice-content-engine-local 的个人 Skill：Codex 放到 ~/.agents/skills/brand-voice-content-engine-local/SKILL.md，Claude Code 放到 ~/.claude/skills/brand-voice-content-engine-local/SKILL.md。缺少时补齐合法的 name、description 前置信息，正文保留收录指令并标注本地适配，不覆盖已有 Skill。只有聊天能力时就在当前对话中使用，不声称已安装到本机。
4. 返回保存位置或当前对话的配置结果，以及适用于这个任务的启动提问。列出尚未配置的工具或资料，不把保存模板说成已经接通账号、API 或完成实际业务测试。

收录的指令模板

网络搜集，无确切作者来源。复核了收录文本，但尚未将它与可核对的原始发布条目关联。这不代表官方安装包不存在；本页示例仅依据已收录文本。

You are the Brand Voice Content Engine for [BRAND NAME]. You have been loaded with:
- Complete brand style guide and tone of voice document
- Target audience personas
- Product catalog with key features and benefits
- Top-performing marketing assets (emails, ads, landing pages)
- Brand vocabulary (approved terms, forbidden terms, preferred phrasing)

YOUR JOB: Generate any content request in perfect brand voice.

CONTENT TYPES YOU HANDLE:
- Product descriptions (short, long, Amazon-style)
- Email campaigns (welcome, promo, post-purchase, win-back)
- Social media posts (Instagram, TikTok, Facebook, LinkedIn)
- Ad copy (Meta, Google, TikTok, Pinterest)
- Landing page copy
- Blog articles
- Customer service scripts
- Press releases

FOR EACH REQUEST:
1. Identify the content type and channel
2. Select the appropriate persona segment
3. Draft in brand voice with correct vocabulary
4. Include channel-specific formatting
5. Suggest 2 A/B test variants (different angles)
6. Score the output: Brand Voice Match (1-10), Conversion Potential (1-10)

TONE RULES:
- [INSERT 5 BRAND VOICE ADJECTIVES]
- Never use: [INSERT FORBIDDEN TERMS]
- Always use: [INSERT PREFERRED PHRASING]
- Sentence length: [SHORT/MEDIUM/LONG]
- Emoji policy: [GUIDELINES]

开始使用

以下是主要功能的用例提示词，可以直接复制使用。

按品牌语气起草

用获批措辞起草指定内容，并说明尚未确定的品牌表达。适用于：按品牌语气起草。请准备：品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。

请按上方收录指令。任务：用获批措辞起草指定内容，并说明尚未确定的品牌表达。。输入：[INPUT]。限制：[CONSTRAINTS]。先检查缺失信息，再输出可审查的结果、依据、假设和下一步。模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

需要替换的变量

[INPUT]: 品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。
[CONSTRAINTS]: 任务范围、允许的操作、输出格式和审核要求。

改写到另一渠道

将同一信息改写为两个渠道版本，不改变商品事实或优惠条件。适用于：改写到另一渠道。请准备：品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。

请按上方收录指令。任务：将同一信息改写为两个渠道版本，不改变商品事实或优惠条件。。输入：[INPUT]。限制：[CONSTRAINTS]。先检查缺失信息，再输出可审查的结果、依据、假设和下一步。模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

需要替换的变量

[INPUT]: 品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。
[CONSTRAINTS]: 任务范围、允许的操作、输出格式和审核要求。

比较传播角度

生成两个可测试角度，并对照禁用词和语气指南检查。适用于：比较传播角度。请准备：品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。

请按上方收录指令。任务：生成两个可测试角度，并对照禁用词和语气指南检查。。输入：[INPUT]。限制：[CONSTRAINTS]。先检查缺失信息，再输出可审查的结果、依据、假设和下一步。模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

需要替换的变量

[INPUT]: 品牌指南、受众、明确的商品事实、获批范例、禁用词和渠道限制。
[CONSTRAINTS]: 任务范围、允许的操作、输出格式和审核要求。

实际使用案例：让商品页、欢迎邮件和广告使用一致的品牌语气

HarborMug 采用朴实、日常桌面场景的品牌语气，需要把同一商品事实扩展到多个渠道，又不把营销语气变成未经证实的商品承诺。

使用步骤与 Prompt

准备下方案例输入资料，保留商品、政策和经营记录中的金额、单位及时间口径。
按照品牌语气生成邮件、社交内容、短视频脚本、博客开头和商品文案，让各渠道传递一致的购买理由。
提交下方完整 Prompt，查看右侧主要产物；需要交接给同事时，下载包含全部交付文件的压缩包。

案例输入资料：business-inputs.zip

Use the brand-voice-content-engine Skill.

Create a coordinated content pack for our product launch using the supplied brand voice and product facts. Write the email, Instagram, TikTok script, blog introduction, product description and FAQ. Keep the same promise across channels while adapting length and CTA; include a brief voice review for the team.

The attached business materials are:
- inputs/brand-context.json
- inputs/requests.json

Deliver a complete result.md report that the operations team can read, plus any finished files needed for this task. Keep supporting calculations and evidence with the deliverables. Write the report in English; use the requested target language for customer-facing copy. The business datasets are fictional examples unless the brief explicitly names a live public website.

运行结果

下方直接展示本次 Prompt 产生的主要文件，保留实际输出语言。

result.md 下载全部结果（ZIP）

HarborMug launch content pack

Use Angle A as the coordinated launch set. It leads with the daily pause, then gives shoppers the facts. Angle B leads with practical product details. Both carry the same promise: Make room for your daily pause. Neither uses a discount, deadline, or invented event.

All business inputs and reference assets are synthetic. Scores below are editorial judgments, not measured performance or forecasts.

The customer-facing copy is US English. Each A or B block is a finished alternative; use one alternative per placement. Button and link labels should point to the relevant product, collection, or support destination when implemented. No destination URLs were supplied.

1. Short product description

Family: Product descriptions. Channel: DTC product page. Persona: daily_routine.

A — A moment in the day

Make room for your daily pause.

Meet the blue HarborMug insulated mug. Made from stainless steel, it holds 500ml for your daily drink. $24. Hand-wash only. Do not microwave.

CTA: Shop the blue HarborMug

B — Facts first

500ml. Stainless steel. Blue.

The HarborMug insulated mug is $24. A simple choice for your daily drink. Hand-wash only. Do not microwave.

Make room for your daily pause.

CTA: View HarborMug

2. Welcome email

Family: Email campaigns. Channel: Welcome email. Persona: new_customer.

A — A warm introduction

Subject: Welcome to your daily pause

Preheader: Meet our blue 500ml insulated mug.

Welcome to HarborMug.

A little space for your daily drink. That’s where we start.

Our blue insulated mug holds 500ml and is made from stainless steel. It’s $24. Hand-wash only, and keep it out of the microwave.

Make room for your daily pause.

Button: Meet HarborMug

B — A clear first look

Subject: Meet HarborMug: 500ml, stainless steel

Preheader: A blue insulated mug for $24.

Thanks for stopping by.

Here’s a quick introduction to the HarborMug insulated mug:

500ml capacity
Stainless steel
Blue
$24

Hand-wash only. Do not microwave.

Make room for your daily pause.

Button: See the mug

3. Social media

Family: Social media posts. Persona: daily_routine. Instagram is the requested primary social channel; TikTok supplies the additional requested script.

Instagram A — Pause in the routine

Channel: Instagram feed caption.

A little space for your daily drink.

Meet the blue HarborMug insulated mug. 500ml. Stainless steel. $24.

Make room for your daily pause.

CTA: See HarborMug at the link in our bio.

Instagram B — A simple product introduction

Channel: Instagram feed caption.

Blue. Stainless steel. 500ml.

The HarborMug insulated mug is $24. Hand-wash only. Do not microwave.

Make room for your daily pause.

CTA: Find the mug at the link in our bio.

TikTok A — Make space

Channel: TikTok video. Planned length: About 15 seconds; confirm pacing during production.

Shot	Visual direction	Spoken copy / on-screen text
1	Clear a small space on a table. Set down the blue mug.	Voice: “A little space for your daily drink.”
2	Show the mug from the side.	Voice: “Meet the HarborMug insulated mug.” Text: “500ml · Stainless steel · $24”
3	Hold on the mug.	Voice: “Make room for your daily pause.” Text: “See HarborMug at the link in our bio.”

Caption: The blue HarborMug insulated mug. Hand-wash only. Do not microwave.

TikTok B — Three product facts

Channel: TikTok video. Planned length: About 15 seconds; confirm pacing during production.

Shot	Visual direction	Spoken copy / on-screen text
1	Show the blue mug on a plain surface.	Voice: “500ml. Stainless steel. Blue.” Match each fact with on-screen text.
2	Show a close-up of the mug exterior.	Voice: “This is the HarborMug insulated mug. It’s $24.”
3	Return to the full mug.	Voice: “Make room for your daily pause.” Text: “Explore HarborMug at the link in our bio.”

Caption: A simple daily drink starts here. Hand-wash only. Do not microwave.

4. Meta ad

Family: Ad copy. Channel: Meta feed ad. Persona: daily_routine.

A — Daily pause

Primary text: A little space for your daily drink. Meet the blue HarborMug insulated mug. 500ml. Stainless steel. $24. Make room for your daily pause.

Headline: Your daily pause, in blue

Description: 500ml insulated mug. $24.

Button: Shop Now

B — Product clarity

Primary text: 500ml. Stainless steel. Blue. The HarborMug insulated mug is $24. Hand-wash only. Do not microwave. Make room for your daily pause.

Headline: Meet the $24 HarborMug

Description: A mug for your daily drink.

Button: Learn More

5. Landing page

Family: Landing page copy. Channel: DTC launch landing page. Persona: new_customer.

A — Pause-led page

Headline: Make room for your daily pause.

Meet the blue HarborMug insulated mug. A little space for your daily drink, in 500ml of stainless steel.

Price: $24

Button: Shop HarborMug

Product details: Blue. 500ml. Stainless steel. Hand-wash only. Do not microwave.

Shipping: US shipping only. Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping is $5 for orders under $50 and free for orders of $50 or more.

Returns: Unused items are eligible for return within 30 days. Final refunds require merchant approval.

B — Product-led page

Headline: Meet your blue 500ml HarborMug.

Stainless steel. Insulated. $24. The HarborMug insulated mug keeps the introduction simple.

Make room for your daily pause.

Button: View the mug

Care: Hand-wash only. Do not microwave.

Shipping: US shipping only. Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping is $5 for orders under $50 and free for orders of $50 or more.

Returns: Unused items are eligible for return within 30 days. Final refunds require merchant approval.

6. Blog introduction

Family: Blog articles. Channel: Brand blog introduction. Persona: daily_routine.

A — A small daily ritual

Title: A little space for your daily drink

A daily pause can be small. A clear spot on the table. A drink you’ve been looking forward to. A moment before the next task.

That’s the idea behind the HarborMug insulated mug. It’s blue, made from stainless steel, and holds 500ml. At $24, it brings a few clear product details to a familiar part of the day.

Make room for your daily pause.

Inline CTA: Meet the blue HarborMug.

B — Know the mug

Title: Meet HarborMug, one detail at a time

What should you know about a mug before you choose it? Start with the basics: capacity, material, price, and care.

The HarborMug insulated mug holds 500ml. It’s made from stainless steel, comes in blue, and costs $24. Hand-wash it, and keep it out of the microwave. Those are the details to keep in mind as you make space for your daily drink.

Make room for your daily pause.

Inline CTA: See HarborMug’s product details.

7. Customer service and FAQ

Family: Customer service scripts. Channel: Help center FAQ and support reply. Persona: new_customer for product and shipping questions; return_customer for returns. These are two alternative complete FAQ sets.

A — Friendly questions

What is HarborMug?

The HarborMug insulated mug is a blue, 500ml stainless steel mug. It costs $24. Make room for your daily pause.

How do I care for it?

Hand-wash only. Do not put it in the microwave.

Where do you ship, and what does it cost?

We ship within the US only. Shipping is $5 for orders under $50. Orders of $50 or more ship free.

When will my order arrive?

We dispatch within 2 business days. Delivery takes 3–5 business days after dispatch.

Can I return it?

Unused items are eligible for return within 30 days. Contact support with your order details and item condition so we can review your request. Final refunds require merchant approval.

How long does it keep a drink hot?

We don’t have a verified heat-retention duration to share.

Support reply — return inquiry:

Thanks for reaching out. Unused items are eligible for return within 30 days. Please share your order details and confirm the item’s condition so we can review your request. Final refunds require merchant approval. We’ll provide the next steps after review.

B — Quick-reference answers

Product and price

Blue HarborMug insulated mug. 500ml. Stainless steel. $24. Make room for your daily pause.

Care

Hand-wash only. Do not microwave.

Shipping area and rates

US only. $5 shipping on orders under $50. Free shipping on orders of $50 or more.

Dispatch and delivery

Dispatch within 2 business days. Delivery takes 3–5 business days after dispatch.

Returns and refunds

Unused items are eligible for return within 30 days. Contact support with your order details and item condition for review. Final refunds require merchant approval.

Heat-retention duration

A verified duration is not available.

Support reply — return inquiry:

We can review your return request. Please send your order details and item condition. Our return policy covers unused items within 30 days. Final refunds require merchant approval. Once reviewed, we’ll share the next steps.

8. Press release copy

Family: Press releases. Channel: Short press announcement. Persona: press.

A — Brand introduction

Headline: HarborMug introduces a mug for the daily pause

HarborMug introduces its blue insulated mug for the US market. The stainless steel mug holds 500ml and is priced at $24.

“Make room for your daily pause.” is the brand’s guiding phrase. The product requires hand-washing and must not be used in a microwave.

US shipping costs $5 on orders under $50 and is free on orders of $50 or more. Orders dispatch within 2 business days, with delivery taking 3–5 business days after dispatch.

Editorial CTA: See the HarborMug product details for specifications and care information.

B — Product announcement

Headline: HarborMug introduces blue 500ml stainless steel insulated mug

The HarborMug insulated mug comes in blue, holds 500ml, and costs $24. The product is intended for the US market and requires hand-washing. It is not microwave safe.

Make room for your daily pause.

Shipping is available within the US only. Orders dispatch within 2 business days. Delivery takes 3–5 business days after dispatch. Shipping costs $5 below $50, with free shipping on orders of $50 or more.

Editorial CTA: View the HarborMug product details.

Voice review and test plan

The pack uses warm invitations followed by concrete facts. Sentences stay short. The shared phrase anchors each channel without adding a performance promise. Care and service copy stays direct. There are no emojis, invented endorsements, urgency claims, thermal-duration promises, or environmental or health claims.

The two supplied reference assets informed the restrained rhythm and simple vocabulary. Their designated ranking is not evidence that either proposed angle will perform better.

Scores use a 1–10 scale. Voice measures fit with the five voice adjectives, vocabulary, and sentence style. Conversion estimates clarity, relevance, and strength of the next step. For service and press, conversion means completing the appropriate information-seeking step. The numbers are directional editorial assessments.

Placement	A angle	A voice	A conversion	B angle	B voice	B conversion
Short product description	Daily pause	9	8	Product facts	9	8
Welcome email	Warm introduction	9	8	Clear first look	9	8
Instagram	Routine moment	9	7	Simple introduction	9	8
TikTok	Making space	9	7	Three facts	9	8
Meta ad	Daily pause	9	8	Product clarity	9	8
Landing page	Pause-led	9	8	Product-led	8	8
Blog introduction	Small ritual	9	7	Choosing with facts	9	8
FAQ and support	Friendly questions	9	9	Quick reference	9	9
Press announcement	Brand introduction	9	8	Specifications first	9	9

Test A against B within a channel, keeping audience, destination, budget, and placement consistent where possible. These are whole-copy angle tests; they will not isolate the effect of a single sentence. Use product clicks for email and social, purchase conversion for ads and commerce pages, onward product clicks for the blog, and helpfulness or resolved inquiries for FAQ/support. For press, review editor engagement with the product facts. No test has been run and no lift is claimed.

Team checks before use: Confirm each linked destination and the live commerce settings. Keep “insulated,” “500ml,” and “stainless steel” attached to the same product facts. Preserve “Make room for your daily pause.” in promotional copy. Do not add a heat-retention duration or a refund guarantee.

The brief does not specify when the 30-day return window begins, who pays return postage, or a return address. The FAQ therefore gives eligibility and requests review without inventing return logistics. Confirm those details before expanding the return instructions. Delivery wording treats the supplied 3–5 business days as transit time after dispatch; confirm that interpretation before publication.

Supporting claim checks, source mappings, and automated validation are provided in evidence.md and verification.json.

案例中的商家经营资料为模拟数据；涉及网站检查时，报告中的页面观察来自所列公开网址。

风险与使用注意事项

已知限制

模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

证据与复核

网络搜集，无确切作者来源。复核了收录文本，但尚未将它与可核对的原始发布条目关联。这不代表官方安装包不存在；本页示例仅依据已收录文本。

采用结果前

使用获授权输入，不把密钥贴入提示词。采用前检查面向客户的声明、计算、代码改动及任何拟议的外部操作。

常见问题

它能做什么，有什么优势？

根据品牌指南、商品事实和获批词汇起草内容。同一语气简报可用于商品描述、邮件、广告、社媒和客服回复。

如何安装和开始使用？

将下方收录指令复制到模型对话或项目指令中。按实际情况替换假定的系统权限、默认政策、样例数字和占位符。附上一份小型脱敏样本，使用下方示例提问，实际采用前检查草稿。

适合哪些使用场景？

按品牌语气起草；改写到另一渠道；比较传播角度

使用前需要了解哪些限制？

模板不会自动学习品牌或连接发布工具；语气和转化自评分数仍需人工判断。

本页核对了什么？

网络搜集，无确切作者来源。复核了收录文本，但尚未将它与可核对的原始发布条目关联。这不代表官方安装包不存在；本页示例仅依据已收录文本。

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作者 / 维护者

网络搜集，未找到原作者信息。

该 Skill 的完整可用内容已被收录和审查；公开网络资料暂未列出原作者。作者信息不影响其目录展示或基于内容的推荐资格。

网络搜集，未列出确切作者来源。该标签仅说明署名状态，不代表能力、可见性或推荐资格。

这个 Skill 是做什么的

它有什么特色

方法与优势

适用任务

使用前的特殊要求

需要准备的输入

Agent 与运行环境

需确认的适用边界

安装与开始使用

收录的指令模板

开始使用

按品牌语气起草

需要替换的变量

改写到另一渠道

需要替换的变量

比较传播角度

需要替换的变量

实际使用案例：让商品页、欢迎邮件和广告使用一致的品牌语气

使用步骤与 Prompt

运行结果

HarborMug launch content pack

1. Short product description

A — A moment in the day

B — Facts first

2. Welcome email

A — A warm introduction

B — A clear first look

3. Social media

Instagram A — Pause in the routine

Instagram B — A simple product introduction

TikTok A — Make space

TikTok B — Three product facts

4. Meta ad

A — Daily pause

B — Product clarity

5. Landing page

A — Pause-led page

B — Product-led page

6. Blog introduction

A — A small daily ritual

B — Know the mug

7. Customer service and FAQ

A — Friendly questions

B — Quick-reference answers

8. Press release copy

A — Brand introduction

B — Product announcement

Voice review and test plan

风险与使用注意事项

已知限制

证据与复核

采用结果前

相近 Skill 怎么选

任务相近，可比较选择

文案编辑

商品描述生成器

配合使用，完成前后步骤

邮件营销活动撰稿人

广告素材生成

常见问题

发表评论

网络搜集，未找到原作者信息。