Product Content & Copy AI
Shopify Magic
Shopify Magic is Shopify's built-in AI capability for merchants that need to draft store content, edit product images, prepare customer-chat replies, and receive store-aware help with routine work. It reduces the need for an additional subscription and data transfer for common Shopify tasks, but availability varies by feature and the merchant remains responsible for checking facts, tone, permissions, and results before publishing or changing the store.
- Platforms
- Shopify
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Buying view: Shopify Magic is useful when a merchant wants common writing, image, campaign, chat, and store-assistance tasks inside Shopify rather than in a separate AI subscription. Availability varies by feature, and the merchant remains responsible for facts, brand fit, permissions, and every decision to publish or change the store.
Capabilities
Shopify Magic is a set of AI features embedded in Shopify tasks such as product copy, email, image editing, theme work, Inbox replies, and Sidekick-assisted store operations. Its biggest advantage is native store context and placement: merchants invoke AI where the work already lives, and proposed content or changes stay available for review before they are saved or published.
What problem it addresses
Merchants need common writing, image, campaign, chat, and admin assistance inside Shopify without moving routine work into a separate AI workspace.
How people use it
Generates and rewrites product descriptions, headings, email content, and other commerce copy from merchant instructions. Edits product-image backgrounds and scenes inside Shopify’s media workflow. Sidekick answers store questions, explains Shopify settings, analyzes context, and proposes actions for merchant approval.
The merchant opens a supported text field, supplies product facts and tone, generates a suggestion, checks accuracy, and saves the edited copy.
The merchant chooses an existing image or creation point, describes the change, reviews generated options, and saves the approved asset into Shopify.
The merchant asks in everyday language, Sidekick uses store context to prepare analysis, content, or a proposed action, and the merchant reviews it before applying it.
What each module does and its role
Commerce copy
Generates and rewrites product descriptions, headings, email content, and other commerce copy from merchant instructions. Marketing teams use this area to create, adapt, or distribute customer-facing content within the wider campaign workflow.
Product-image editing
Edits product-image backgrounds and scenes inside Shopify’s media workflow. Creative and merchandising teams can use this area to prepare or adapt storefront and campaign assets before final review.
Sidekick
Sidekick answers store questions, explains Shopify settings, analyzes context, and proposes actions for merchant approval. The merchant reviews each proposed action before it runs.
Inbox reply suggestions
Shopify Inbox can suggest customer-chat replies using store and product context. Support teams use this area to decide what can be handled automatically and where a person must remain available.
Email and campaign assistance
Email and campaign tools use Magic to speed up the creation of subject lines, body copy, and recurring marketing tasks. Marketing teams use this area to create, adapt, or distribute customer-facing content within the wider campaign workflow.
Shopify admin context
The features operate inside Shopify admin, so product, order, analytics, and settings data do not require a separate export. Operations teams can therefore keep inventory, order, and fulfillment decisions within the same workflow.
Commercial plans
This table reflects the current public pricing surface checked on 2026-09-03. Each row keeps the plan's documented allowances, capabilities and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Shopify plans that include Magic
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Basic | For solo entrepreneurs using Shopify's commerce platform and built-in AI assistant. Included plan entitlements
| $29/month billed yearly |
| Grow | For small teams that need staff accounts and better shipping rates. Included plan entitlements
| $79/month billed yearly |
| Advanced | For international operations needing regional controls and carrier rates. Included plan entitlements
| $299/month billed yearly |
| Plus | For complex businesses that need checkout, B2B and enterprise service controls. Included plan entitlements
| From $2,300/month |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Jasper AI | Jasper AI: Enterprise marketing AI workspace for governed, on-brand content and reusable agents. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $69/month per seat, or $59/month per seat billed annually |
| Copy.ai | Copy.ai: GTM AI platform for reusable sales, marketing, and customer workflows. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $29/month, or $24/month billed annually; 5 seats |
| Adobe Firefly | Adobe Firefly: A generative AI creative suite deeply integrated with Creative Cloud and focused on commercial safety. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $0 |
| Amazon Add Products | Amazon Add Products: Seller Central workflow for matching existing products or creating new Amazon listings with optional AI drafting. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $0.99 per item sold, plus selling fees |
| Amazon A+ Content | Amazon A+ Content: Seller Central content tool for adding branded rich modules to Amazon product detail pages. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | Free for eligible sellers |
Frequently asked questions
How does Shopify Magic fit into an ecommerce workflow?
A merchant invokes Magic inside the relevant Shopify task: drafting product or campaign text, editing a product-image background, preparing a chat reply, or asking Sidekick about store data and settings. The result stays a draft or proposed action until the merchant reviews and approves it.
How is Shopify Magic priced?
The public pricing information shown here indicates that eligible Shopify plans include the relevant features, although feature availability varies.
What is the main Shopify Magic boundary to check?
Availability varies by feature, and the merchant remains responsible for facts, brand fit, permissions, and every decision to publish or change the store.
Native connections
Shopify Magic supplies reply suggestions inside Shopify Inbox, allowing merchants to review them within the native chat workflow.
Shopify MagicSources
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