Customer Service & Retention AI

Yotpo Reviews

Yotpo Reviews & UGC is an ecommerce review-management service for collecting, moderating, and displaying product reviews and visual UGC. It also supports distributing product reviews and visual UGC. AI Review Summary is a plan-scoped display capability, not a separately priced standalone SaaS product.

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Editorial Score
82/100
Supported Platforms
Shopify · Shopify Plus · Adobe Commerce · BigCommerce · WooCommerce · Salesforce Commerce Cloud · Volusion
Freshness
Reviewed Aug 2026
Visit Yotpo Reviews
Yotpo Reviews official product page or product image
Official product-page image source

Buying view: Evaluate Yotpo when the store needs a governed review program from request through onsite display. The buying question is not simply whether a widget looks good; it is whether order volume, moderation work, and the desired display capabilities fit the selected sales surface.

Capabilities

Yotpo Reviews & UGC is the review-management workspace for taking a store from review requests to a shopper-facing display. The team can collect incoming product reviews and visual UGC, manage and moderate that content, then choose how eligible content appears on the storefront or is distributed elsewhere. AI Review Summary sits later in this same operating chain as a plan-scoped display capability, rather than a separately priced standalone product.

What problem it addresses

A review program breaks down when requests, incoming content, moderation, on-page widgets, and marketing reuse are handled as separate tasks. Merchants need a managed review record before they can responsibly decide how reviews should appear to shoppers.

How people use it

Operators work in collection and review-management surfaces, then place widgets and display features on the storefront. Shoppers see ratings, review content, media, and—on eligible plans—AI-assisted display features such as AI Review Summary or Smart Sorting.

How a review is published to the storefront

This is a review-publishing workflow read from left to right. A shopper-submitted review enters Manage Reviews; text that meets the configured auto-publish rules goes to the Reviews Widget, while other content moves to team review and is published or hidden. Attached media follows a separate manual approval-or-hide path, so review text and its media do not have to become visible together.

Yotpo Reviews publishing workflowA shopper submits a review that enters Manage Reviews. Text that meets configured auto-publish rules is published; other content is reviewed by the team and then published or hidden. Attached media must separately be approved or hidden before it appears on the storefront.Shopper submits reviewMay include mediaManage ReviewsPending review and mediaMeets auto-publishrules?YesReview text visiblein Reviews WidgetNoTeam reviews contentPublish reviewtext?YesNoReview texthidden from siteIf media is attachedTeam approvesattached media?YesMedia visibleon storefrontNoMedia hiddenfrom storefrontYotpo Reviews publishing workflowA shopper submits a review that enters Manage Reviews. Text that meets configured auto-publish rules is published; other content is reviewed by the team and then published or hidden. Attached media must separately be approved or hidden before it appears on the storefront.Shopper submits reviewMay include mediaManage ReviewsPending review and mediaMeets auto-publishrules?YesReview text visiblein Reviews WidgetNoTeam reviews contentPublish reviewtext?YesNoReview texthidden from siteIf media is attachedTeam approvesattached media?YesMedia visibleon storefrontNoMedia hiddenfrom storefront

What each module does and its role

Review collection

Yotpo documents review collection as the entry point for Reviews & UGC. The product supports collecting product feedback and visual content so the store has material to manage before it appears publicly. Collection volume and the monthly-order band are also commercial inputs, so a price comparison should keep them visible.

Manage Reviews and moderation

The review-management workspace is where a team moderates content and controls its classification, media, and visibility. That step separates the source review record from the storefront presentation. It helps the team manage what is published, but it does not turn an AI-generated summary into a customer-written review.

Onsite widgets and display

Yotpo's Reviews documentation covers onsite widgets as the place where a managed review program becomes shopper-visible. The display layer can show review content, ratings, and media in the storefront. It should be treated as the destination of reviewed content, not as evidence that every incoming review is immediately public.

AI Review Summary and Smart Sorting

The Shopify listing identifies AI Review Summary and Smart Sorting as Pro-plan capabilities. They help organize or summarize the review display for shoppers, but their availability is tied to that listing's plan and order-volume context. Do not treat the feature name as proof that it is included on every Yotpo sales surface.

Analytics, social, and marketing distribution

Yotpo documents analytics, social and marketing as part of the Reviews product surface. This extends a managed review record beyond a single widget into reporting and other approved uses. The source describes the available product areas, not a guaranteed conversion result from distributing a review.

Commercial plans

Yotpo's website and Shopify App Store have different commercial surfaces. Website prices below use the published selector at 500 monthly orders; Shopify prices use that listing's order-volume rules. Keep those scopes separate when budgeting AI display features.

Yotpo website: Reviews & UGC

Product or sales surfaceScopePublic price and status
Website price selector

The current website table is shown at 500 monthly orders. Amounts change when the monthly-order selector changes.

Starter: $89/month at 500 monthly ordersPro: $169/month at 500 monthly ordersPremium: contact salesEnterprise: contact sales

Shopify App Store listing

Product or sales surfaceScopePublic price and status
Yotpo: Product Reviews & UGC

The vendor-controlled Shopify listing uses its own order-volume pricing and notes that external charges may be billed separately.

Free: up to 50 monthly ordersStarter: from $15/monthPro: from $119/monthExternal charges: may apply

WooCommerce / WordPress.org listing

Product or sales surfaceScopePublic price and status
Yotpo: Product & Photo Reviews for WooCommerce

The directory lists a free plugin download, not a current all-inclusive Yotpo SaaS package. It also shows a warning that the plugin has not been tested with the latest three major WordPress releases.

Directory download: FreeService-plan scope: confirm with Yotpo

Package options

The public materials provide named website plans and a separate Shopify tier set. The feature wording below preserves the source surface instead of treating similarly named plans as identical across channels.

PackageConfirmed included scopePrice
Starter — website

Reviews & UGC entry plan at the selected order band.

$89/month at 500 monthly orders
Pro — website

Website plan above Starter; website pricing is still order-volume dependent.

$169/month at 500 monthly orders
Premium / Enterprise — website

The pricing table lists higher-scope plans; exact commercial scope is sales-led.

Contact sales
Pro — Shopify App Store

Listing includes AI Review Summary and Smart Sorting; scope varies with the listing's order-volume rules.

From $119/month

Comparable tools: price and workflow

ToolWorkflow differenceOfficial public price reference
Judge.me

A self-serve reviews platform with a simpler public plan surface. Its AI summaries sit in the Awesome plan, so compare the feature scope and order-volume assumptions rather than only the entry price.

Forever Free: $0Awesome: $15/month
Stamped

A reviews and UGC product with its own plan and scale assumptions. It is a comparison point for the same review operation, not evidence that its pricing includes Yotpo-specific display or plan entitlements.

Reviews: $199/monthScope: pricing varies by order volume and product scope
Okendo

A customer-marketing platform with reviews and UGC at its center. Compare the exact review-collection, moderation, display, and integration scope instead of assuming the wider platform bundles match Yotpo's.

See current official pricing
Loox

A Shopify-centered visual-reviews option with a public self-serve entry point. It is useful when the buying job is narrower than Yotpo's broader review and customer-marketing surface.

Public plans from $14.99/month; verify the current tier
PowerReviews

An enterprise reviews and UGC alternative for teams comparing collection, moderation, syndication, and reporting requirements. Its commercial scope is sales-led, so compare implementation and distribution needs as well as price.

Contact sales for current pricing

Frequently asked questions

Why do the website and Shopify prices differ?

They are separate sales surfaces with different published order-volume contexts. The website values above use 500 monthly orders, while the Shopify listing publishes its own starting prices and free threshold.

Is AI Review Summary a separately priced product?

The Shopify listing presents it as a Pro-plan capability, not as a standalone price line. Confirm eligibility on the exact Yotpo plan and sales surface being purchased.

Does a free WooCommerce download mean the whole service is free?

No. The WordPress.org entry is a free plugin download, not a current all-inclusive service-price commitment. It also carries a compatibility warning, so validate the product and commercial scope directly with Yotpo.

Native connections

GorgiasYotpo Reviews ↔ Gorgias

Show Yotpo review and loyalty context in Gorgias, create tickets for reviews, and reply from the helpdesk. Requires Yotpo Premium.

Gorgias Yotpo integration
HubSpotYotpo Loyalty → HubSpot

Transfer loyalty properties and program events into HubSpot for workflows and marketing emails. Requires Yotpo Premium or Enterprise.

Yotpo Loyalty HubSpot integration
Zendesk AIZendesk → Yotpo Reviews

Send a Yotpo service-review request after a Zendesk ticket is solved. Requires Yotpo Premium or Enterprise.

Yotpo Zendesk reviews integration
Bazaarvoice AI Review SummaryYotpo Reviews → Bazaarvoice

Syndicate Yotpo product reviews and visual UGC to the Bazaarvoice retailer network. Requires eligible Yotpo plans and a Bazaarvoice distribution agreement.

Yotpo Bazaarvoice integration
Triple WhaleYotpo ↔ Triple Whale

Import Yotpo email and SMS metrics into Triple Whale and send Triple Whale customer segments to Yotpo lists.

Triple Whale Yotpo integration
Bloomreach LoomiYotpo Reviews → Bloomreach Loomi

Add Yotpo Reviews from Bloomreach's integrations library to receive review events in real time for segmentation and campaigns.

Bloomreach Yotpo Reviews integration

Sources

User reviews

4,394 reviewsChecked Aug 29, 2026

Yotpo: Product Reviews App Shopify listing; it covers Reviews and UGC, not unrelated Yotpo products.

ZONE3United Kingdom

We've been really impressed with the level of support from the Yotpo team. As a small business without dedicated technical resource, it's reassuring to know that whenever we reach out, for Reviews or Loyalty, we get a helpful response either on the spot or via email. It's also refreshing to be able to speak to a real person when the AI agent hasn't quite resolved the issue. A special mention to Vien Saints E, who has helped us on multiple occasions with some tricky DNS record issues. The patience and quality of support have been outstanding, thank you!

JewelryBlossomUnited States

This was a great app until recently. I encountered a bug and contacted support. The AI chat gave me a case number and assured me that a support agent would follow up within 4–6 hours. It's now been two days, and I've received absolutely no response or update on my issue. It's really disappointing because I was genuinely happy with the app and was even considering upgrading my plan. Unfortunately, this experience with customer support has made me rethink that decision.

natalija rushidiAustralia

Started with a free plan,realising that this app costs a fortune and my small business doesn’t need 1000 reviews a month. But there is no cheaper option than $129. My client made a mistake with her review and I wasn’t able to resend the email to her, plus she was not able from her end to go back with the same email and redo the review.This app behaves really scammy and I do not recommend it.

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Developer / provider

Yotpo

Latest public financing: $230 million Series F funding, announced Mar 17, 2021. Funding announcement

Original pageyotpo.com
500reviewsG2★ 4.3 / 5376reviewsCapterra★ 4.5 / 54,397app-store reviewsShopify App Store★ 4.8 / 53upvotesProduct HuntYotPo ReviewsProvider-level signal

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