Customer Service & Retention AI
Trustpilot
Trustpilot is a third-party business-review platform for ecommerce teams that need to invite, manage, and display customer feedback as an external trust signal during the buying journey. Its review network is independent of a merchant’s own product-review widget, which may matter when a brand needs broader business trust signals.
- Platforms
- Shopify
Official videoHow to setup Trustpilot's Shopify AppClick to play · Trustpilot
Buying view: Its review network is independent of a merchant’s own product-review widget, which may matter when a brand needs broader business trust signals. Review invitations, domain scope, response policy, and annual commitment need governance. Do not use displayed trust signals to make claims that the review record does not support.
Capabilities
Trustpilot helps a business invite customers to leave company or product reviews, manage and respond to that feedback on its profile, analyze recurring themes, and display eligible trust signals through widgets and marketing assets. Its biggest advantage is the public marketplace around the reviews: the evidence can influence shoppers beyond the merchant's own site, while collection and display still need to follow Trustpilot's invitation and content rules.
What problem it addresses
Brands need an independent business-review profile and a controlled way to request, respond to, display, and reuse trust signals.
How people use it
Shopify integration for review workflows. Review invitations and trust-display widgets. Marketing assets based on collected trust signals.
An eligible customer interaction triggers an invitation, the customer posts a review, the business responds and analyzes it, and approved Trustpilot assets display the resulting trust signal.
What each module does and its role
Review invitations
Trustpilot invitation tools ask verified or identified customers for feedback through supported sending methods and commerce connections. Invitation volume and automation options vary by plan, so the collection design begins with the applicable allowance.
Review management
The business workspace lets a team read, respond to and manage feedback associated with its Trustpilot profile. This is the operating surface for handling reviews after collection rather than only displaying a score.
TrustBox widgets
TrustBox widgets place eligible review scores and content on owned websites. A team selects a supported widget and placement while keeping the source review record linked to Trustpilot.
Analytics and reporting
Analytics surfaces trends in rating, review volume and feedback themes available to the account. Operators can use those views to identify an issue and then inspect the underlying reviews before acting.
Marketing assets and integrations
Marketing tools and listed integrations carry approved trust signals into ads, social content, or connected business workflows. Eligibility, invitation limits, and the direction of each integration's data flow still depend on the selected plan and integration.
Commercial plans
This table reflects the current public pricing surface checked on 2026-09-03. Each row keeps the plan's documented allowances, capabilities and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Trustpilot public plans
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Free | For creating a public profile and starting basic review collection. Included plan entitlements
| $0 |
| Starter | For eligible new small businesses building initial trust assets. Included plan entitlements
| From $99/month/domain billed annually |
| Plus | For teams activating reviews across more widgets, users and domains. Included plan entitlements
| From $319/month/domain billed annually |
| Premium | For organizations needing richer analytics and customer-success support. Included plan entitlements
| From $799/month/domain billed annually |
| Enterprise | For large organizations using feedback as an operating data source. Included plan entitlements
| Custom quote |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Yotpo Reviews AI | Product reviews and customer proof are the main ways to improve product-page confidence and encourage repeat purchases. Compare collection rules, display control, migration, integrations, and the ongoing work required to moderate and respond. | $89/month |
| PowerReviews | Product reviews and customer proof are the main ways to improve product-page confidence and encourage repeat purchases. Compare collection rules, display control, migration, integrations, and the ongoing work required to moderate and respond. | Contact sales |
| Judge.me | Product reviews and customer proof are the main ways to improve product-page confidence and encourage repeat purchases. Compare collection rules, display control, migration, integrations, and the ongoing work required to moderate and respond. | Contact sales |
| Stamped | Product reviews and customer proof are the main ways to improve product-page confidence and encourage repeat purchases. Compare collection rules, display control, migration, integrations, and the ongoing work required to moderate and respond. | Contact sales |
| Loox | Photo and video customer proof, social presentation, and referral activity matter alongside written reviews. Check content rights, moderation, storage, display performance, and which features require higher plans. | From $14.99/month |
Frequently asked questions
How does Trustpilot fit into an ecommerce workflow?
A business sends review invitations after eligible interactions, responds through its Trustpilot profile, and displays or reuses approved trust signals through supported assets.
How is Trustpilot priced?
The public price references shown here are Starter: From $99/month; Plus: From $319/month per domain.
What is the main Trustpilot boundary to check?
Review invitations, domain scope, response policy, and annual commitment need governance. Do not use displayed trust signals to make claims that the review record does not support.
Sources
Content checked: