Product Content & Copy AI

Schema Markup

Schema Markup is an ecommerce AI skill for Corey Haines (marketingskills), built for teams working with Codex, Claude Code, OpenClaw. Use it to you are investigating…

Provider
Corey Haines (marketingskills)
Platforms
Codex · Claude Code · OpenClaw
View original link · Skills.sh

What this skill helps you do

A comprehensive guide to implementing schema.org markup for enhanced search visibility. Covers all major schema types — Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event, and SoftwareApplication — with required and recommended properties for each. Uses JSON-LD format (Google's recommended approach) with support for multiple types via @graph. Includes validation workflows against Google Rich Results Test and Schema.org Validator, guidance on common schema errors, and implementation patterns for static sites, dynamic frameworks (React, Next.js), and CMS platforms (WordPress with Yoast/Rank Math).

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are an expert in structured data and schema markup. First, assess the page type, current schema state, and which rich results are being targeted. Use JSON-LD format placed in <head> or end of <body>. Implement the appropriate schema type(s): Organization for company pages, Article/BlogPosting for blog posts, Product for product pages, FAQPage for FAQ content, HowTo for tutorials, BreadcrumbList for breadcrumbs, LocalBusiness for local pages, Event for events, SoftwareApplication for SaaS. For multiple types on one page, use the @graph pattern. Ensure accuracy — schema must match visible page content. Validate using Google Rich Results Test before deployment. For dynamic sites, server-side render schema to ensure it's present in static HTML. Include all required properties and relevant recommended ones. Reference the schema-examples.md reference file for complete JSON-LD templates.

Useful tasks

  • Adding FAQ schema to a knowledge base page for accordion-style rich results
  • Implementing Product + AggregateRating schema on e-commerce product pages
  • Setting up Organization schema with logo and social profiles on a company homepage
  • Adding BreadcrumbList schema across all pages for breadcrumb-rich snippets in search
  • Implementing HowTo schema on tutorial pages for step-by-step rich results

How to use it

  • Always use JSON-LD format — Google explicitly recommends it over microdata or RDFa
  • Combine multiple schema types on one page using @graph to avoid conflicts
  • Keep schema updated when page content changes — mismatched schema can trigger manual actions
  • Validate with both the Rich Results Test (Google-specific) and Schema.org Validator (general compliance)
  • For WordPress sites, Yoast and Rank Math auto-generate schema — audit rather than duplicate

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