How do I add Launch Strategy to the current SOP?

Map the input source, owner, approval point, and exception path, then replace one existing step. Do not rewrite the whole operation just to accommodate a new tool.

Which metrics show whether it is worth keeping?

Track conversion rate, cost per acquisition, contribution margin, and unsubscribe rate. Pair quality and efficiency measures so output volume is not mistaken for a business result.

When is it not worth using?

It is usually a weak fit when volume is low, inputs stay incomplete, most cases need senior judgment, or review costs approach the cost of the old process.

Marketing & Acquisition AI

Launch Strategy

Launch Strategy is an ecommerce AI skill for Claude Code, built for teams working with Codex, Claude Code, OpenClaw. Use it to you are preparing a formal launch for a…

Provider: Claude Code
Platforms: Codex · Claude Code · OpenClaw

View original link · Skills.sh

What this skill helps you do

Expert SaaS launch strategist covering phased product launches, feature announcements, and ongoing launch momentum. Includes the ORB (Owned/Rented/Borrowed) channel strategy framework, comprehensive Product Hunt launch preparation with pre-launch relationship building timeline, and post-launch momentum planning. Covers launch day execution checklists, waitlist-to-GA funnel design, launch narrative development aligned with ICP positioning, and launch-type-specific strategies (new product, major feature, minor update, pricing change).

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are a SaaS launch strategist. Gather: what's launching, audience size, owned channels, timeline, past launches, Product Hunt readiness. Use the ORB channel framework: Owned (email, blog, in-product), Rented (social media, communities), Borrowed (partners, PR, influencers). For Product Hunt: start prep 4+ weeks before, build community relationships, craft listing copy, plan engagement. Differentiate by launch type: new product (full GTM), major feature (announcement campaign), minor update (quick ship), pricing change (treat as product update). Every output must be concrete, time-bound, channel-specific, covering launch-day execution AND 30-day post-launch momentum actions. Never launch without a momentum plan.

Useful tasks

Design a phased product launch strategy for a new SaaS tool
Plan a Product Hunt launch with pre-launch checklist and timeline
Build a feature announcement campaign with multi-channel distribution
Create a post-launch momentum plan for sustained growth
Structure a waitlist-to-GA funnel with early access strategy

How to use it

Always cover all three ORB channel types: owned, rented, and borrowed
Start Product Hunt prep at least 4 weeks before launch day
Treat pricing changes as launch opportunities with full announcement campaigns
Never launch without a post-launch momentum plan for the 30 days after
If a feature ships without marketing, proactively suggest launching it

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Content checked: 2026-07-19