# HarborMug launch plan for November 23, 2026

Launch the existing store's 500 ml mug at full price, with a controlled inventory release and factual care information. The supplied fictional trial supports proceeding to readiness checks: six of eight participants wanted to continue using it, while two cited hand-washing. That is a small trial, not a market-demand estimate.

## Readiness and inventory

Simple: a desk mug with clear capacity, dimensions and care. Lovable: the trial gives a reason to continue, while hand-washing must stay prominent. Complete: the brief reports a successful trial of checkout, stock decrement, shipping information and support. Recheck these before each expansion; no new features are needed for this release.

Allocate the 300 units as follows: 15 internal/quality reserve, 15 alpha, 30 beta, 60 early access, 150 public launch and 30 replacement reserve. Total = 300. These are proposed allocations, not units already sold. Move unsold units between phases only after inventory reconciliation; never double-count the reserve as sellable stock.

| Phase and date | Owner | Work and gate |
|---|---|---|
| Internal, Nov 4 | Operations lead | Count 300 units, inspect packaging, verify price, care and checkout; sign off the inventory ledger |
| Alpha, Nov 9 | Support lead | Invite a small opted-in group; confirm 15-unit cap, shipping expectations and support responses |
| Beta, Nov 12 | Operations + support | Release 30 units after errors are resolved; review delivery questions and packing exceptions |
| Early access, Nov 16 | Marketing lead | Offer the 60-unit allocation to the permissioned list; suppress previous purchasers and keep full price |
| Public, Nov 23 | Launch owner | Release 150 units after a go/no-go review; publish approved owned and social assets |
| Review, Nov 30 | Analyst + launch owner | Reconcile orders, stock, source attribution, support and spend; decide whether to expand |

All dates use America/New_York. Do not advertise holiday arrival: dispatch takes 2 business days, transit another 3–5 business days, and the brief does not establish carrier holiday cutoffs.

## Channel and budget plan

Owned: product page and 800 consented email recipients. At the prior 4% click rate, one comparable send implies 32 clicks, not 32 purchases. Rented: Instagram organic and tightly capped paid posts. Borrowed: DeskBreak's editor has only agreed to consider a draft; its 1,500 audience is not booked reach.

Propose an initial $90 paid pilot, $180 conditional continuation and $90 unspent reserve, totaling the $360 cap. Release the second tranche only after tracking and delivered-cost comprehension are verified. At the prior single-mug assumptions, $29 customer payment minus $8 product cost and $4 fulfillment cost leaves $17 before payment fees, returns, overhead and tax. Treat CPA below $17 as an upper contribution boundary needing adjustment, not a complete profit target.

The seven-day target is 30 orders from 1,200 sessions, or 2.5%. It is a planning target. The waitlist target is 60; do not count existing subscribers as new waitlist signups without their action. Past attributed email orders guide prioritization but do not prove causality.

## Complete launch copy

### Customer email

**Subject:** Meet HarborMug, our 500 ml desk mug

**Preview:** $24, with size, care and US shipping details up front.

Hello,

HarborMug is now available: a blue, insulated stainless steel mug with a 500 ml capacity. It measures 9 × 9 × 19 cm and weighs 0.35 kg, so you can compare it with your desk space and daily cup before choosing.

It is hand-wash only and not microwave safe. One mug is $24 plus $5 US shipping, or $29 before applicable tax. Orders of $50 or more ship free within the US. We dispatch in 2 business days; delivery then takes 3–5 business days.

Unused items can be returned within 30 days of delivery, with final refunds subject to merchant approval.

**CTA: See HarborMug's details**

Use the configured unsubscribe link. Send only after the public availability gate; this file is a draft and no email has been sent.

### Site banner

“New: HarborMug 500 ml insulated stainless steel mug. $24. Hand-wash only. View dimensions, care and shipping.” Link to the product page; keep the full delivered cost visible there.

### Social post

“Make room for a 500 ml desk cup. HarborMug comes in blue stainless steel, measures 9 × 9 × 19 cm and costs $24. Hand-wash only; not microwave safe. One mug is $29 with US shipping before tax. See the product details before choosing.” Use genuine product imagery; do not add a leakproof or thermal-hours claim.

### Partner draft

“HarborMug is a 500 ml blue insulated stainless steel mug for a desk setup. At $24, with $5 US shipping for one mug, its size and care requirements are easy to compare before buying: 9 × 9 × 19 cm, hand-wash only and not microwave safe. Product details and the full shipping and return terms are available on the store page.” This draft is for editorial consideration; no placement or commission is assumed.

## Tracking, pause and follow-up

Tag links with source/medium/campaign for email, organic social, paid social and the partner if confirmed. Deduplicate purchase events by transaction ID and report attribution separately from incremental impact. Record inventory allocation, sold units, payment failures, support issues and spend daily.

Pause paid traffic immediately if price/shipping differs from the landing page, checkout or inventory tracking fails, or a verified product-safety issue emerges. Pause expansion if stock reserves are breached or fulfillment cannot keep the stated dispatch window. The launch owner decides recovery after the responsible team verifies the fix; do not continue spending merely to meet the calendar date.

After purchase, send care information through the approved transactional or consented lifecycle flow. Review the first week before another public push. This deliverable plans and drafts the launch; it does not claim that the launch, placements or targets have happened.