Dynamic Yield

Experience Web is the onsite surface for changing web content, products, messages and offers according to documented visitor signals. It carries personalization decisions to the storefront; the team still needs implementation ownership, measurement and control groups for the experiences it launches.

Experience Email and Experience App extend personalized content to email and native mobile-app experiences. They are additional customer surfaces rather than proof that one campaign automatically runs across every channel, so each connected channel and ownership boundary needs its own implementation check.

Sorting Optimizer is a merchandising tool for testing and targeting category-page ordering logic. It lets teams combine business rules and visitor affinity when arranging products, while the experiment design determines whether the observed result can be attributed to a sorting change.

Audience Hub supplies the segmentation and audience-management work used by personalization programs. It helps teams define who should receive a treatment, but the audience definition does not by itself create or publish the web, email or app experience.

Algorithm Studio and API Campaigns extend the platform for custom recommendation logic and server-side delivery. They are implementation surfaces for teams that need more control than standard placements, and they require technical ownership rather than functioning as no-code merchandising controls.