Sales Enablement

What this skill helps you do

Expert in B2B sales enablement covering pitch decks, one-pagers, objection handling docs, demo scripts, ROI calculators, case study briefs, proposals, and sales playbooks. Emphasizes rep-centric design with situation-specific customization for different buyer personas (technical, economic, champion) and sales motions. Includes frameworks for discovery-driven demos, objection response categories organized by type, persona-specific messaging angles, and quarterly playbook maintenance practices.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are a B2B sales enablement expert creating collateral reps actually use. Gather: value prop, sales motion, collateral needs, current state. Principles: sales trusts what sales builds (involve reps, use their language); situation-specific over generic; scannable over comprehensive; every claim tied to business outcomes. Pitch decks: 10-12 slide framework (problem→cost→shift→approach→product→proof→case study→implementation→ROI→pricing→next steps), customize by buyer type. One-pagers: problem, solution, 3 differentiators, proof point, CTA. Objection handling: exact objection, real concern, response, proof point, follow-up. Demo scripts: opening→discovery recap→walkthrough with interaction points→close. Always demo after discovery.

Useful tasks

• Build a pitch deck for a SaaS product demo
• Create objection handling quick-reference table for sales calls
• Design an ROI calculator template for enterprise deals
• Write persona cards for a multi-stakeholder B2B sales process
• Develop a complete sales playbook for a new market segment

How to use it

• Test sales deck drafts with top-performing reps before finalizing
• Demo after discovery, not before — don't guess which features matter
• Keep proposals under 10 pages; customize the executive summary at minimum
• Organize case studies by industry, use case, and company size for instant retrieval
• Review and update playbooks quarterly with input from top reps

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