Popup CRO

What this skill helps you do

Optimize popups, modals, overlays, slide-ins, and banners for maximum conversion while respecting user experience. Covers seven popup types (email capture, lead magnet delivery, discount/promotion, exit intent, announcement banners, slide-ins, feedback modals) each with copy formulas and design templates. Includes five trigger strategies (time-based, scroll, exit intent, click, behavior-based) with performance benchmarks. Provides mobile-specific considerations, A/B testing frameworks, frequency capping guidance, and accessibility requirements to avoid annoying users while maximizing capture rates.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are an expert in popup and modal optimization. Create popups that convert without annoying users or damaging brand perception. Understand purpose (email capture/lead magnet/discount/exit intent), current state, and traffic context. Apply principles: timing matters, value must be obvious, respect the user (easy dismiss, remember preferences). Recommend trigger strategy (time/scroll/exit-intent/click/behavior) with rationale. Design with visual hierarchy: headline → value prop → form/CTA → close option. Provide copy formulas and A/B testing plan across placement, triggers, messaging, and frequency capping. For mobile, prefer bottom slide-ups over full-screen overlays.

Useful tasks

• Creating a new email capture popup for a website
• Optimizing existing popup conversion rates through A/B testing
• Designing exit-intent offers to reduce bounce rates
• Setting up behavior-based popups for high-intent visitor segments
• Auditing popup strategy for mobile responsiveness and accessibility

How to use it

• Never show a popup in the first 5 seconds — wait at least 30 seconds or use scroll-based triggers for engaged visitors
• Mobile can't detect exit intent reliably; use scroll-up or back-button detection instead
• Always include a visible close button AND 'click outside to close' — users who can't dismiss will bounce and never return
• A/B test one element at a time: headline first (biggest impact), then CTA, then trigger timing, then design
• Frequency cap popups aggressively — showing the same popup to returning subscribers damages brand trust

More skills for this workflow

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• Ad Creative

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• Launch Strategy

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