Market Research & Product Selection AI
Honestly
Honestly is a social-listening and product-intelligence platform for commerce and research teams that need to turn public posts and comments into source-linked sentiment, trend, and creator signals. An embeddable Product Page SDK/widget (pre-release) aggregates trusted reviews onto your product pages. It is currently onboarding brands through early access.
- Platforms
- Reddit · TikTok · YouTube · Instagram · X · Shopify (product pages)
Buying view: Honestly is an early-access social-listening product for brands that need product-level opinions, sponsorship signals, market comparisons, and creator discovery from public social content. Its product-page widget is still pre-release, so the current buying case should rest on research and affiliate intelligence rather than an assumed storefront-review replacement.
Capabilities
Honestly collects public product discussions from supported social sources, organizes what people like or dislike by feature and market, and keeps a link back to the original post so a team can verify the evidence. Its biggest advantage is traceability: operators can move from a sentiment summary or trend to the exact public comment before changing a product, campaign, positioning, or creator outreach plan.
What problem it addresses
Brands need product-level consumer opinions, market comparisons, and creator signals while retaining a link back to the public social evidence.
How people use it
Collects public posts and comments from Reddit, TikTok, YouTube, Instagram, and X while retaining source links and classified context. It provides product-level sentiment by extracting per-feature opinions from video transcripts and comment threads, as well as trend intelligence across US, EU, and Korean markets.
The team defines a product or market, Honestly gathers supported public signals, structures themes and sentiment, and operators open the source posts before making a decision.
The team defines an audience or product theme, Honestly finds relevant public creators and posts, operators verify source context, and then add selected candidates to the outreach list.
What each module does and its role
Social-source collection
Cross-platform crawling across Reddit, TikTok, YouTube, Instagram, and X; content is classified as authentic, sponsored, or AI-generated. Researchers retain the source label so each resulting opinion can be checked against the originating post or creator.
Product sentiment
Product-level sentiment: per-feature opinions extracted from video transcripts and comment threads. Teams compare recurring feature opinions, then open the underlying transcript or comment before acting on the pattern.
Market trends
Trend intelligence across US, EU, and Korean markets. Teams compare regional patterns before changing their market strategy, product positioning, or content.
Affiliate discovery
Affiliate intelligence: find unclaimed affiliates and likely creators to recruit. Teams use it to narrow discovery and choose the next product, keyword, audience, or content item to act on.
Product-page tools
Embeddable product-page widget (pre-release) + Chrome extension + Product Page SDK. Teams can review these tools’ inputs and outputs before using them.
Source-linked evidence
Source-linked scores: click any score to see creator, post and quote. Analysts can trace a score back to its creator, post, and quoted evidence instead of treating the aggregate as self-explanatory.
Commercial plans
This table reflects the current public pricing information checked on 2026-09-03. Each row keeps the plan's documented allowances, capabilities, and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Honestly Early Access
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Early access | For teams evaluating the product while public package tiers remain unpublished. Included plan entitlements
| Early-access terms |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Jungle Scout | Jungle Scout: Screen Amazon product opportunities with demand, competition, keyword, and pricing signals. Honestly: Turns product discussions on social platforms into traceable consumer insights. | $49/month |
| Helium 10 | Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis. Honestly: Turns product discussions on social platforms into traceable consumer insights. | $99/month |
| SellerSprite (卖家精灵) | SellerSprite (卖家精灵): Product, keyword, and competitor-research platform for Amazon marketplaces worldwide. Honestly: Turns product discussions on social platforms into traceable consumer insights. | $39/month |
| ZooData | ZooData: Commerce data API and page-to-structured-data service for research and agent workflows. Honestly: Turns product discussions on social platforms into traceable consumer insights. | From $10 |
| DataDive | DataDive: DataDive helps ecommerce teams evaluate Amazon product opportunities and turn market signals into more structured listing and launch decisions. Honestly: Turns product discussions on social platforms into traceable consumer insights. | $39/month on monthly billing$32/month equivalent on annual billing |
Frequently asked questions
How does Honestly fit into an ecommerce workflow?
The product collects public posts and comments from supported networks, links each signal back to its source, classifies opinion and sponsorship context, and organizes the results by product feature, market, trend, or potential affiliate. Operators can open the cited post before using a score or creator lead.
How is Honestly priced?
The public pricing information shown here is: early access; contact sales.
What is the main Honestly boundary to check?
Its product-page widget is still pre-release, so the current buying case should rest on research and affiliate intelligence rather than an assumed storefront-review replacement.
Sources
Content checked: