# HarborMug Shopify listing rewrite

Make capacity, care and the shipping-inclusive price visible beside the purchase controls. Keep the $24 product price, but show **$29 for one mug including US shipping, before any applicable tax**. Two mugs do not qualify for free shipping.

The supplied business data is synthetic; this report contains draft recommendations, not measured market evidence or achieved results. Customer-facing copy is in English, matching the supplied listing and US market.

## Finished customer-facing copy

### Title

HarborMug 500 mL Insulated Stainless Steel Mug — Blue

### Bullets

- 500 mL capacity: Blue insulated stainless steel mug.
- Size and weight: 9 × 9 × 19 cm; 0.35 kg.
- Care: Hand-wash only. Not microwave safe.
- Price and shipping: $24 per mug. One mug is $29 including standard US shipping, before any applicable tax. Shipping is $5 on orders below $50 and free on orders of $50 or more.
- Dispatch and delivery: US shipping only. Dispatch in 2 business days; delivery in 3–5 business days. Allow dispatch time in addition to delivery time.
- Returns: Unused items may be returned within 30 days. Final refund requires merchant approval.

### Description

Choose the HarborMug in blue for a 500 mL insulated stainless steel mug. Check the capacity and measurements against the mug you want: dimensions are 9 × 9 × 19 cm and weight is 0.35 kg. No tested insulation retention duration is available.

Care
Hand-wash only. Do not microwave.

Price and US shipping
The mug costs $24. Shipping is $5 on orders below $50 and free on orders of $50 or more. One mug costs $29 including shipping, before any applicable tax. Two mugs have a $48 merchandise subtotal and cost $53 including shipping, before any applicable tax.

Orders ship within the US only. Dispatch is in 2 business days, with delivery in 3–5 business days. Allow dispatch time in addition to delivery time.

Returns
Unused items may be returned within 30 days. Final refund requires merchant approval.

Frequently asked questions
How much does it hold? 500 mL.
Can I put it in the dishwasher or microwave? Hand-wash only; it is not microwave safe.
How long does it keep drinks hot or cold? The mug is insulated, but no tested retention duration is available.
Do two mugs qualify for free shipping? No. Two mugs total $48 before shipping; free shipping starts at $50.

## Why each change matters

| Element | Existing content or gap | Change and purpose |
|---|---|---|
| Title | “HarborMug Blue Mug” | Retains brand and color; adds 500 mL, insulated and stainless steel so shoppers can identify the product and capacity at a glance. |
| Capacity bullet | Only “Insulated stainless steel mug” | Adds the exact 500 mL capacity without inventing serving counts. |
| Size and weight bullet | Absent | Adds the supplied dimensions and weight for fit comparisons. Dimension axes are unspecified, so no diameter or height labels are invented. |
| Care bullet | Absent | Makes hand-washing and microwave restrictions visible before purchase. |
| Price bullet | Description says only “$24” | Separates item price from customer shipping and gives the one-mug total before tax. The merchant’s $4 shipping cost is not the shopper’s $5 shipping charge. |
| Shipping bullet | Absent | States US-only shipping and separates dispatch from delivery; avoids presenting 3–5 days as an order-to-door guarantee. |
| Returns bullet | No visible policy | Adds the unused condition, 30-day window and merchant approval requirement; does not promise an automatic refund. |
| Description opening | “Your everyday mug. $24.” | Replaces generic language with capacity, material, color, measurements and weight. Keeps insulation wording within the supplied claim. |
| Description care and policy sections | Missing | Gives shoppers scannable answers and reinforces the same terms as the bullets. |
| FAQ | Absent | Answers capacity, care, insulation-duration and two-mug shipping questions directly. No retention time, leakproof claim or health/environmental guarantee is added. |

## Keyword opportunity map

These are product-relevant search themes, not measured demand. Search volume and competition are **unknown for every theme**; priority reflects match to the product and the shopper’s decision. No ranking weights or target keyword percentages are assumed.

| Theme and example queries | Intent | Volume / competition | Priority and placement |
|---|---|---|---|
| insulated stainless steel mug; stainless steel mug | Find product by material and insulation | Unknown / unknown | High: title and opening description |
| 500 mL mug; 500ml mug | Find a specific capacity | Unknown / unknown | High: canonical “500 mL” in title, bullet and description; test “500ml” in storefront search before adding variants |
| blue mug; HarborMug | Color or brand lookup | Unknown / unknown | High: title; blue as a color attribute |
| mug dimensions; mug weight | Compare physical fit | Unknown / unknown | Medium: specifications and second bullet |
| hand-wash mug; microwave safe mug | Check care compatibility | Unknown / unknown | High for decision clarity: care and FAQ; answer microwave queries truthfully with “not microwave safe” |
| mug shipping cost; mug returns | Resolve purchase objections | Unknown / unknown | High for decision clarity: purchase-area shipping text and policy sections |

Do not target “leakproof,” “spillproof,” “dishwasher safe,” “BPA-free,” “eco-friendly,” “travel mug,” or retention-hour phrases without supporting product evidence. Do not add irrelevant synonyms simply to repeat keywords. Natural coverage of the main product phrase and its attributes is the density framework here; no optimal percentage is established.

### Shopify search assumptions

Shopify documents product titles, descriptions and product types as places to use shopper terms; its search behavior depends on the storefront implementation. This draft assumes Shopify’s built-in storefront search. Check the actual theme and any third-party search app before relying on those fields. See [Shopify search behavior](https://help.shopify.com/en/manual/online-store/storefront-search/search-behavior).

Search & Discovery can use product information including category and tags for semantic understanding. Proposed tags are organizational suggestions, not an Amazon-style backend keyword field or a promise of visibility. No fixed field weights or ranking lift are claimed. See [Shopify Search & Discovery](https://help.shopify.com/en/manual/online-store/storefront-search/search-and-discovery-modify-search).

## Attribute scorecard

Qualitative assessment of the supplied listing, not an algorithm score. “Draft complete” means the copy is supplied here, not that a store was changed.

| Field | Current assessment | Finished draft / operational action |
|---|---|---|
| Title | Partial: brand and color only | Draft complete: material, capacity and insulation added |
| Bullets | Partial: one general feature | Draft complete: specifications, care, price, shipping and returns |
| Description | Incomplete: generic wording and item price | Draft complete: product details, policy sections and FAQ |
| Product attributes | Facts supplied but not shown in listing | Set vendor HarborMug, product type Mug, color Blue, material stainless steel, capacity 500 mL, weight 0.35 kg, dimensions 9 × 9 × 19 cm; retain supplied SKU internally |
| Category | Not supplied | Select the applicable mug category from the store’s current taxonomy; no category ID is invented |
| Tags / backend keywords | Empty keyword list | Suggested tags: insulated mug; stainless steel mug; 500 mL mug; blue mug. No separate backend-keyword field assumed |
| Images and alt text | One clear photo reported; no alt text | Suggested primary alt: “HarborMug blue stainless steel mug.” Confirm it describes the actual photo before use |
| Capacity/care image | Missing infographic | Add a factual 500 mL / dimensions / care graphic; keep the same information in text for accessibility |
| Lifestyle image | Absent | Lower priority: use a real product image in context, with no implication of unsupported lid, fit or leak resistance |
| Pricing and shipping | Only $24 visible | Draft complete; mirror threshold and charge in shipping settings and cart |
| Returns and FAQ | Missing | Draft complete, subject to policy detail below |
| Reviews | Supplied summary only | No review badge or quotations drafted; synthetic 12-review, 4.5/5 figures must not be published as real reviews |

Images were described in the brief but not supplied for visual inspection. No image asset or lifestyle scene has been fabricated.

## Conversion traps and decisions

- **Delivered-price surprise:** $24 is the item price, not the single-mug shipping-inclusive total. Display $29 before applicable tax near Add to cart. The final tax-inclusive delivered price cannot be quoted from the supplied data because destination and tax treatment are absent.
- **Threshold confusion:** Two mugs cost $48 before shipping and $53 with shipping. Shipping charges do not make this merchandise subtotal eligible for free shipping. Keep the existing threshold; this is a disclosure recommendation, not a pricing change.
- **Care mismatch:** Hand-wash only and not microwave safe must be visible without requiring a FAQ click.
- **Insulation expectations:** “Insulated” is supported; retention duration is untested. Do not add hot/cold-hour promises.
- **Policy ambiguity:** The brief does not say when the 30-day return window begins, who pays return postage, or whether shipping is refundable. The copy preserves the supplied terms. Operations should confirm these details for the full policy before publication; do not silently assume free returns or a delivery-based window.
- **Timing ambiguity:** Copy treats delivery as following dispatch to avoid understating elapsed time. Confirm whether the supplied 3–5 business days is transit time before making a combined arrival estimate.

## Price check

All amounts are USD; totals exclude any applicable tax. Customer shipping uses $5 below a $50 merchandise subtotal and $0 at or above $50. No discounts were supplied.

| Quantity | Merchandise subtotal | Customer shipping | Total before tax | Free shipping? |
|---|---:|---:|---:|---|
| 1 | $24 | $5 | $29 | No |
| 2 | $48 | $5 | $53 | No |
| 3 | $72 | $0 | $72 | Yes |

Supporting arithmetic is in `price-calculations.csv`. No weekly sales comparison is used as evidence of copy effectiveness: these figures precede this unimplemented draft.

## Prioritized implementation and validation

| Priority | Action | Expected practical effect, not a measured lift |
|---|---|---|
| 1 | Place capacity, care and the one-mug price before tax near purchase controls; apply the revised title and bullets | Helps shoppers judge size, upkeep and cost before ordering |
| 1 | Confirm return-window start, return-shipping terms and dispatch/delivery interpretation; align full policies with product text | Reduces avoidable policy and timing misunderstandings |
| 1 | Verify cart shipping at $24, $48, below $50, exactly $50 and above $50; confirm US-only eligibility and tax display | Keeps the advertised amount consistent with checkout |
| 2 | Apply description, product attributes and relevant tags; confirm category | Gives shoppers and storefront search clearer product information |
| 2 | Add accurate alt text and a factual specifications/care image | Makes supplied facts easier to find and improves image accessibility |
| 3 | Test storefront queries “HarborMug,” “blue mug,” “500 mL mug,” “500ml mug” and “stainless steel mug,” including mobile predictive search | Checks actual discovery behavior without assuming indexing or rank |
| 3 | After implementation, compare product add-to-cart and purchase rates over comparable traffic; track care, capacity and shipping questions | Provides evidence for later revisions; no effect is yet measured |

No store URL, store configuration or search analytics was supplied, so this is a completed copy and attribute brief, with calculated shipping totals, rather than a live storefront validation. No store changes were made.

## Deliverables

- `result.md`: full report and finished customer-facing copy.
- `listing-copy.json`: reusable title, bullets, description and proposed metadata; not an automatic Shopify import.
- `price-calculations.csv`: quantity examples using the supplied customer shipping rules.
- `evidence.md`: source facts, claim boundaries and calculation rules.