SYNTHETIC — fictional  merchant evidence, no real market claims.
Title: HarborMug weekly operating report
Author: Mia Lane
Organization: HarborMug
Date: 2026-11-03
Source Type: Technical report
§1 Scope: US DTC SKU HM-BLUE-001, insulated 500ml stainless steel mug, price $24, cost $8, shipping cost $4, 0.35kg, 9x9x19cm. Hand-wash only; not microwave safe. No health or environmental guarantees.
§2 Method: Two consecutive synthetic weekly order/session aggregates; no experiment or customer-level tracking. Prior: orders100,gross2400,refunds120,adspend300,sessions4000. Current: orders120,gross2880,refunds144,adspend360,sessions4800. Gross excludes shipping revenue and taxes; refunds are dollar totals.
§3 Finding: Gross rose 20%; order/session ratio remained 2.5%. Quote: "Volume grew; conversion did not improve."
§4 Limitations: No cohort, attribution, significance test or realized profit data. Internal report; merchant-funded and not peer-reviewed.
§5 Reference: Reproduce figures from the supplied aggregate ledger.
[1] Lane, M. (2026). HarborMug weekly operating report [SYNTHETIC internal report]. HarborMug.
