{
  "market_name": "SYNTHETIC US annual insulated mug demand",
  "profile": "consumer",
  "top_down": {
    "method": "top-down",
    "TAM": 48000000.0,
    "SAM": 19200000.0,
    "SOM": 192000.0
  },
  "bottoms_up": {
    "method": "bottoms-up",
    "TAM": 48000000.0,
    "SAM": 19200000.0,
    "SOM": 192000.0,
    "implied_customers_at_SOM": 8000
  },
  "tam_divergence": 0.0,
  "flags": [
    "Triangulation OK: TAMs within 0% (tolerance 40%)."
  ],
  "method_and_assumptions": [
    "NEVER quote a single TAM number without stating the method and the assumptions below.",
    "Top-down TAM = total market value (cite the source: analyst report, gov stat).",
    "Bottoms-up TAM = total potential customers x annual price (cite both counts).",
    "SAM = TAM x serviceable fraction (geography/segment you can actually serve).",
    "SOM = SAM x realistic, capacity-constrained share you can win in the planning window."
  ]
}