# A buying checklist that helps people rule a mug in or out

Choose a short, ungated checklist. The supplied fictional research mentions capacity, bag space and cleaning. A checklist answers those questions within the available two hours of production and 30 minutes of review. A long ebook would exceed that scope; a scored quiz would add implementation and data collection without better product evidence. No test supports a leakproof or temperature-duration promise.

## Complete resource

# Will this 500 ml mug fit your day?

A three-minute buying checklist. Tick each item after checking it. You can use it without subscribing.

- [ ] **Compare capacity.** Measure the drink you normally make. HarborMug holds 500 ml; compare that with your usual serving rather than assuming every mug is the same size.
- [ ] **Measure your space.** Mark out 9 × 9 cm on your desk or bag compartment and allow 19 cm of height. Check the opening and access, not only the empty space inside. The supplied record does not establish car cup-holder fit.
- [ ] **Check how you carry it.** The empty mug weighs 0.35 kg. Add the weight of your drink when judging what you want to carry. A leakproof claim has not been verified; do not assume the mug can be carried loose in a bag with liquid inside.
- [ ] **Plan for hand-washing.** The mug is hand-wash only. Check whether you have a practical place and time to wash it after use. If dishwasher cleaning is essential, this model does not meet that requirement.
- [ ] **Check reheating habits.** This stainless steel mug is not microwave safe. If you normally microwave your drink in its cup, choose a different routine or product.
- [ ] **Check the delivered cost.** One mug costs $24 USD + $5 US shipping = $29 before applicable tax. Shipping is free at $50 or more. Do not add unwanted products merely to reach the threshold.

**Decision:** If capacity, space, carrying, washing, reheating and cost all fit, review HarborMug's product details. If one of your essential needs fails, compare another mug before buying.

US delivery only. Dispatch in 2 business days, then 3–5 business days in transit. Unused returns within 30 days of delivery require final merchant refund approval. Return postage has not been specified; ask support before sending an item back.

## Landing-page copy

**Headline:** Check whether a 500 ml mug fits your routine

**Description:** Compare capacity, available space, carrying, washing, microwave use and the delivered price before buying. This six-point checklist takes about three minutes to work through and includes the details for HarborMug.

**Primary CTA:** Read the free checklist

**Download link:** Save the checklist

The resource opens immediately. Email is not required. Below it, offer a separate unchecked choice: “Email me product and care updates from HarborMug.” Label the email field and explain the actual frequency only after the merchant approves it. A download is not consent to marketing.

**FAQ:** Is it free? Yes. Do I need an account? No. Does this prove the mug will not leak? No; no leakproof evidence is supplied. Is it useful if I choose another mug? Yes; the fit and care questions still apply.

## Distribution and follow-up

Production owner: support/content lead, two hours to format the checklist and add an inline link to the owned commute-preparation blog. Review owner: merchandising lead, 30 minutes to check dimensions, price, care and accessibility. Share three excerpts on the owned social account across 14 days; each links to the checklist. Budget: $0. Do not buy traffic or claim partner placement.

Follow-up draft for people who independently opted into marketing:

**Subject:** Did the mug pass your six checks?

**Preview:** Start with the routine you already have.

Hi there,

Before choosing HarborMug, compare its 500 ml capacity and 9 × 9 × 19 cm size with your everyday cup and available space. It is hand-wash only and cannot go in the microwave. One mug is $29 including US shipping, before applicable tax.

If those details fit your routine, the product page has the full specifications and return conditions. If they do not, keep the checklist for your next comparison.

**CTA: Review HarborMug's details**

Include the configured unsubscribe link when implementing this optional marketing email. This draft has not been sent.

## Measurement and feasibility

The existing footer converts 20/1,000 exposures = 2%. The proposed goal of 40 valid voluntary subscribers from 200 unique landing visitors requires 20%, ten times that baseline rate. Traffic context differs, so this is an ambitious goal, not a forecast. At the old rate, 200 exposures would produce four subscriptions; reaching 40 would require 2,000 comparable exposures.

Track resource views, downloads, separate explicit marketing opt-ins, confirmed subscribers where confirmation is used, product-page clicks and purchases separately. Deduplicate by the proper event or subscriber identifier. Review the funnel after 14 days even if the goal is missed. Interview readers about whether the checklist prevented an unsuitable purchase; do not optimize list size by hiding the free resource behind consent.