{
  "label": "SYNTHETIC — fictional runtime example data",
  "name": "HarborMug",
  "sku": "HM-BLUE-001",
  "product": "500ml insulated stainless steel mug",
  "price": 24,
  "unit_cost": 8,
  "merchant_shipping_cost": 4,
  "customer_shipping_below_50": 5,
  "free_shipping_threshold": 50,
  "weight_kg": 0.35,
  "dimensions_cm": [
    9,
    9,
    19
  ],
  "care": [
    "hand-wash only",
    "not microwave safe"
  ],
  "rating": 4.4,
  "reviews": 180,
  "features": [
    "500ml",
    "insulated",
    "stainless steel"
  ],
  "baseline_units_assumption": 120,
  "prior_week": {
    "orders": 100,
    "gross": 2400,
    "refunds": 120,
    "adspend": 300,
    "sessions": 4000
  },
  "current_week": {
    "orders": 120,
    "gross": 2880,
    "refunds": 144,
    "adspend": 360,
    "sessions": 4800
  },
  "assumptions": "120 orders assumed one mug each, no tax/payment fees; merchandise contribution excludes customer shipping revenue and ad spend unless explicitly stated. No unsupported health or eco guarantees."
}