
============================================================
  CHURN IMPACT CALCULATOR
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📊 BASELINE
   MRR:                     $24,000
   Monthly churn rate:      5%
   Total MRR churned/mo:    $1,200
   └─ Voluntary:            $720
   └─ Involuntary:          $480

📉 CURRENT PERFORMANCE
   Save rate:               0%
   Payment recovery rate:   0%
   MRR saved monthly:       $0
   MRR saved annually:      $0

🎯 TARGET PERFORMANCE
   Save rate:               20%
   Payment recovery rate:   35%
   MRR saved monthly:       $312
   MRR saved annually:      $3,744

💰 INCREMENTAL IMPACT
   Additional MRR/month:    $312
   Additional MRR/year:     $3,744
   Customers saved/month:   13.0
   Implied LTV/customer:    $480
   LTV impact:              $6,240

🔍 PRIORITY RECOMMENDATION
   Voluntary opportunity:   $144/mo
   Involuntary opportunity: $168/mo
   Focus on:               Both Roughly Equal
   Note:                   start with dunning easier to implement

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{
  "baseline": {
    "mrr": 24000,
    "monthly_churn_rate_pct": 5,
    "total_churned_mrr_monthly": 1200.0,
    "voluntary_churned_mrr": 720.0,
    "involuntary_churned_mrr": 480.0
  },
  "current_performance": {
    "save_rate_pct": 0,
    "recovery_rate_pct": 0,
    "monthly_saved_mrr": 0.0,
    "annual_saved_mrr": 0.0
  },
  "target_performance": {
    "save_rate_pct": 20,
    "recovery_rate_pct": 35,
    "monthly_saved_mrr": 312.0,
    "annual_saved_mrr": 3744.0
  },
  "improvement_impact": {
    "incremental_mrr_monthly": 312.0,
    "incremental_mrr_annual": 3744.0,
    "additional_customers_saved_monthly": 13.0,
    "implied_ltv_per_customer": 480.0,
    "ltv_impact_of_saved_customers": 6240.0
  },
  "priorities": {
    "voluntary_save_opportunity_mrr": 144.0,
    "involuntary_recovery_opportunity_mrr": 168.0,
    "recommendation": "both-roughly-equal",
    "note": "start-with-dunning-easier-to-implement"
  }
}
